• What the New Facebook Hashtags Mean for SEO

    Written by: Jason Bayless | June 28, 2013

    Facebook recently introduced hashtags, which many users will use to join conversations about topics, hobbies, events, news stories, products and more. These hashtags just operate within Facebook, so it’s not like using hashtags in Google+, where the search engine can access that information. But even if Facebook’s hashtags don’t directly impact your SEO, they can […]

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  • The Latest Best Practices for On Page SEO

    Written by: Jason Bayless | June 27, 2013

    On page search engine optimization has been written about many times, by us as well as many other bloggers. (For example, we recently wrote about avoiding on-page SEO mistakes.) But with Google’s algorithms always on the move and ever evolving, it makes sense to check in with on page SEO every once in a while […]

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  • SEO Consultants and Content Marketers: Which to Choose?

    Written by: Jason Bayless | June 26, 2013

    Everybody knows that great content is important for boosting your website’s organic search rankings (and of course, for getting real people interested in your website). But it’s also common knowledge that there’s a pretty significant technical side to SEO that has to work alongside the content aspect. So which is more important – SEO or […]

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  • Use PPC Results to Fine-Tune Your SEO Strategy

    Written by: Jason Bayless | June 25, 2013

    It’s widely recognized that an effective SEO campaign can have a much higher ROI than many PPC campaigns. But it’s also a fact that you can’t reach all customers with one marketing technique, and diversification is a must. So PPC is still an important strategy – and to make the very best use of your […]

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  • SEO Tip: Write Better Blog Comments and Forum Messages

    Written by: Jason Bayless | June 24, 2013

    You know that you should be blogging for your own website, because your blog can be a great place for fresh, relevant and useful content (as long as you do it well). And it’s the perfect place to do a bit of newsjacking so you can use a current trend or hot news topic to […]

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  • Tailor Your SEO Campaign for Branding

    Written by: Jason Bayless | June 21, 2013

    Building your brand isn’t the main purpose of SEO, but it can be a welcome side benefit. If you’re ignoring the branding possibilities of SEO, you could be missing out. Why branding matters for SEO campaigns Perhaps it shouldn’t be surprising, but brands whose organic search results appear “above the fold” (in the top half […]

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  • 5 More SEO Tips for Creating Landing Pages that Work

    Written by: Jason Bayless | June 20, 2013

    A while back, we posted a list of several tips for creating more effective landing pages. And that’s all good advice that can help your landing pages be more visible to search engines and more useful to human visitors. But with landing pages, it’s so important to get it right that we’re revisiting the topic […]

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