SEO Resources

In an effort to help consumers make smarter marketing decisions, our SEO resources will help guide you through many of the obstacles a business will face.

Why Companies Are Prioritizing the Redesign of their Website [Study] Banner Image

Why Companies Are Prioritizing the Redesign of their Website [Study]

Table of ContentsKey TakeawaysOnline RenovationReinvesting in RedesignTop Reasons for RedesigningWebsite WorriesSEO Experts Weigh InSEO ObjectivesRethinking Website DesignMethodology and LimitationsFair Use Statement Key Takeaways Almost half of the businesses surveyed opted to hire an outside agency to handle their website redesign. The top reason for website redesign was the company’s evolution and growth making the old […]

Representation and Diversity in Branding Across Industries [Study]

Table of ContentsKey TakeawaysFeeling Included Demographics of RepresentationLevels of DiversityRepresentation’s ImpactDiversity Initiatives in Popular CompaniesIncluding Without ExcludingMethodology and LimitationsFair Use Statement Key Takeaways Branding and advertising within the clothing industry had the greatest range of gender representation (29.8% mixed) and race representation (49.1% mixed). Across all industries, 2.9% of branding images included LGBTQ+ representation, 2.4% included […]

How Do Businesses Handle Their Online Reviews [Study]

Customer feedback is nearly as valuable as the customer themselves – reviews and suggestions can boost marketing, encourage employees, or change the very way a business functions. But with a multitude of different platforms for the public to leave feedback (including online reviews, comment forms, or in-person), how can business owners handle the barrage of […]

The Anatomy of a Great Website

Every business needs a great website to engage and inform customers. Websites that provide quality, reliable information about your company increase its credibility by showcasing your brand and establishing who you are and what you stand for. By creating a strong online presence, you also form an effective way of establishing new leads and increasing […]