Top 10 SEO Companies for
Ecommerce Websites

Why E-commerce Stores Need SEO?

E-commerce stores use two primary avenues to make their products visible to consumers online: paid ads and SEO. While paid ad campaigns using Facebook Ads or Google AdWords are effective, they take a constant injection of funds to be sustainable. On the other hand, a rock-solid search engine optimization for the product pages of your e-commerce store practically guarantees that it will be seen by consumers and generate sales at a high rate without additional spending.

Let’s say you have an online store that sells shoes. You could launch paid ad campaigns for every different type of shoes that you sell, which is a strategy that many stores use and it may well work for you, but to continue to profit from this strategy, you have to continue paying for it.

On the other hand, a page that’s optimized for certain keywords will drive traffic to your site without you paying anything for it. For example, if a consumer is looking to buy running shoes, they’ll search for “affordable running shoes” or “high-performance running shoes” or something along those lines.

With pages optimized to rank highly in these types of search results, consumers will see your page without paid promotion. You could create landing pages for each of these match phrases and ensure that people looking for running shoes find what they’re looking for from your e-commerce store with the help of a qualified SEO consultant.

The online commerce landscape is intensely competitive. Paid ads are effective in the short-term, but if you want long-term sales that are sustainable for your business, SEO can help your store be more visible than the seemingly endless list of competitors.