SEO Resources

In an effort to help consumers make smarter marketing decisions, our SEO resources will help guide you through many of the obstacles a business will face.

Analyzing YouTube Thumbnails: What Makes The Perfect Thumbnail [Study] Banner Image

Analyzing YouTube Thumbnails: What Makes The Perfect Thumbnail [Study]


Fifteen years ago, YouTube co-founder Jawed Karim uploaded the platform’s very first video. Ninety million views later on that riveting recap of his trip to the zoo, Karim and the other co-founders of YouTube sold the site to Google for $1.65 billion, helping to make it the second most used search engine on the web. […]

The Evolution of Cereal Boxes: An Analysis of Branding Over Time


Imagine yourself walking down the cereal aisle of a grocery store. You’re surrounded by hundreds of boxes, all the same size and many with the same ingredients. So what is it that makes you reach for one over the other? Is it the colors? The words? Maybe just your favorite flavors sticking out to you? […]

SERP Success: Comparing Google Ads vs. SEO


Among digital marketers, resource allocation is an essential consideration. With opportunities to attract customers via an array of methods and platforms, it can be tough to divvy up a finite budget. And within this strategic challenge, one decision looms especially large. Should you invest in search engine optimization (SEO) or put your money into paid […]

Digital Roadblocks: Assessing the Web’s Accessibility


Since its passage in 1990, the Americans with Disabilities Act (ADA) has transformed many of the country’s public spaces, empowering millions to access goods, services, and other resources. Yet, in another essential domain, no such progress has been possible: Many websites remain inaccessible to people with disabilities, such as impaired vision or hearing.  This phenomenon […]