SEO Resources

In an effort to help consumers make smarter marketing decisions, our SEO resources will help guide you through many of the obstacles a business will face.

SERP Success: Comparing Google Ads vs. SEO Banner Image

SERP Success: Comparing Google Ads vs. SEO


Among digital marketers, resource allocation is an essential consideration. With opportunities to attract customers via an array of methods and platforms, it can be tough to divvy up a finite budget. And within this strategic challenge, one decision looms especially large. Should you invest in search engine optimization (SEO) or put your money into paid […]

Digital Roadblocks: Assessing the Web’s Accessibility


Since its passage in 1990, the Americans with Disabilities Act (ADA) has transformed many of the country’s public spaces, empowering millions to access goods, services, and other resources. Yet, in another essential domain, no such progress has been possible: Many websites remain inaccessible to people with disabilities, such as impaired vision or hearing.  This phenomenon […]

State of SEO: Exploring SEO Fears and Predictions


For SEO professionals, change can often seem like the only constant. Google, the dominant player in search, introduces thousands of changes to its algorithm each year. In the case of major updates, whole subject categories can be substantially reorganized, scrambling keyword rankings. Other innovations restructure the search engine’s priorities, altering the way the algorithm discerns […]

Generational Brand Loyalty


When it comes to brand loyalty, retaining customers is just half the battle. Keeping them satisfied is an entirely different feat. New trends, advancements in technology, and changes to digital marketing are leading some brands to prominence with strong and loyal fan bases. From apparel and tech to food and video games, brand loyalty extends […]