• How Google Webmaster Tools Helps SEO

    Written by: Jason Bayless | December 17, 2014

    Google Webmaster Tools is one of the most powerful tools in SEO, but strangely enough, many people aren’t using it with their websites. Webmaster Tools can open up an entire scope of insight for improving your website’s visibility and search engine ranking. The best part is that it’s absolutely free to use! What is Google […]

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  • Why Monthly SEO Services Are Worth It

    Written by: Jason Bayless | December 15, 2014

    Marketing a website and trying to get it ranked well on major search engines takes plenty of hard work and dedication. Knowing exactly which internet marketing and SEO practices you should use to promote your business can also be a complicated task without the necessary tools and technical ability. Many people prefer to handle all […]

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  • How SEO Marketing Companies Can Help Your Business

    Written by: Jason Bayless | December 12, 2014

    SEO marketing companies are experts in optimizing an inbound marketing campaign, so they know how to bring targeted traffic to your blog or website. The traffic they bring to your website is made up of ideal customers, such as people who already want what you’re offering and are grateful to find your business. For the […]

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  • How Do Search Engines Rank Webpages?

    Written by: Jason Bayless | December 10, 2014

    As search engines evolve, they are continually modified and improve to provide more thorough, targeted results. In short, the ultimate goal of a search engine is to provide the most relevant content to a user, depending on the search term he/she uses. Search engines such as Google, Bing, Yahoo!, and Ask.com all have various algorithms […]

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  • What to Expect from Google Penguin Updates

    Written by: Jason Bayless | December 08, 2014

    If there is one thing that can be expected in the world of online marketing and website management, it is that Google will keep you on your toes with consistent algorithm updates, such as Panda and Penguin. Because these updates have such powerful capacity to impact organic traffic to websites, it is imperative that webmasters […]

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  • Increase Customer Engagement and Customer Reviews for SEO

    Written by: Jason Bayless | June 10, 2014

    As Google continues to refine its definition of quality content, webmasters keep looking for more ways to produce content that is beneficial for SEO and useful for customers. One thing that is becoming more important than ever for SEO is the customer review. Type any major product or brand into a Google search bar and […]

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  • SEO & Social News: Twitter Rolls Out Redesigned Profile Pages

    Written by: Jason Bayless | June 09, 2014

    Twitter recently announced the launch of a new profile page design. First the new profile was offered to VIPs, and now it is gradually being made available to regular users. Right now the new profile is optional, but there are a few reasons why you might want to go ahead and upgrade to it. How […]

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  • SEO Tip: Create Buyer Personas for Better Content

    Written by: Jason Bayless | June 06, 2014

    Are all your customers exactly the same? Probably not, especially if you’re a B2C business or run an ecommerce website. But even if you’re a B2B company selling to similar customers in the same niche industry, those customers are not all in the same area of the buying funnel at the same time. Some are […]

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  • SEO News: Google Adwords Keyword Planner Gets 9 New Features

    Written by: Jason Bayless | June 05, 2014

    Here’s a bit of good news for those who use Google’s Keyword Planner tool in the AdWords console for keyword research and suggestions: As of last month, the Keyword Planner now has 9 new additional features that help you with metrics such as mobile trends, data over time, mobile device volumes and more. These are […]

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  • 10 Useful SEO and Online Marketing Statistics to Consider

    Written by: Jason Bayless | June 04, 2014

    In writing this SEO blog — planning topics and series of blog posts, researching, reading and researching again — we come across a lot of SEO statistics. Some are what you’d expect, but others aren’t. And SEO statistics can really give you food for thought when you’re trying to decide on a new direction for […]

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