• Increase Customer Engagement and Customer Reviews for SEO

    Written by: Jason Bayless | June 10, 2014

    As Google continues to refine its definition of quality content, webmasters keep looking for more ways to produce content that is beneficial for SEO and useful for customers. One thing that is becoming more important than ever for SEO is the customer review. Type any major product or brand into a Google search bar and […]

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  • SEO & Social News: Twitter Rolls Out Redesigned Profile Pages

    Written by: Jason Bayless | June 09, 2014

    Twitter recently announced the launch of a new profile page design. First the new profile was offered to VIPs, and now it is gradually being made available to regular users. Right now the new profile is optional, but there are a few reasons why you might want to go ahead and upgrade to it. How […]

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  • SEO Tip: Create Buyer Personas for Better Content

    Written by: Jason Bayless | June 06, 2014

    Are all your customers exactly the same? Probably not, especially if you’re a B2C business or run an ecommerce website. But even if you’re a B2B company selling to similar customers in the same niche industry, those customers are not all in the same area of the buying funnel at the same time. Some are […]

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  • SEO News: Google Adwords Keyword Planner Gets 9 New Features

    Written by: Jason Bayless | June 05, 2014

    Here’s a bit of good news for those who use Google’s Keyword Planner tool in the AdWords console for keyword research and suggestions: As of last month, the Keyword Planner now has 9 new additional features that help you with metrics such as mobile trends, data over time, mobile device volumes and more. These are […]

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  • 10 Useful SEO and Online Marketing Statistics to Consider

    Written by: Jason Bayless | June 04, 2014

    In writing this SEO blog — planning topics and series of blog posts, researching, reading and researching again — we come across a lot of SEO statistics. Some are what you’d expect, but others aren’t. And SEO statistics can really give you food for thought when you’re trying to decide on a new direction for […]

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  • Can SEO Techniques Help Your Brand with Reputation Management?

    Written by: Jason Bayless | June 03, 2014

    Reputation management and search engine optimization are two different fields with different goals, but there is definitely some overlap between them. Both reputation management and SEO are about showing your company in the best possible light to as many users as possible, using the reputation-building power of the Internet. With that in mind, here are […]

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  • SEO News: Recent Change Means Google Ignores Some Title Tags, Substitutes Its Own

    Written by: Jason Bayless | June 02, 2014

    Title tags are something the web site owner can control, right? And they influence how the site appears in search engine results, right? Well, maybe: Recent changes in how Google displays page snippets mean that Google might tweak your page title without your knowledge. Web site owners often spend a lot of thought developing their […]

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  • SEO Meets CRO: Build Trust and Increase Conversions

    Written by: Jason Bayless | May 30, 2014

    You’ve probably created landing pages targeted to specific products or services, frequently written and posted informative blog posts, and probably also have a robust social media campaign and a PPC campaign sending prospects to your website. Maybe your search engine rankings are excellent for your most competitive keywords. But have you given much thought lately […]

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  • How and Why to Update Old Blog Posts for SEO

    Written by: Jason Bayless | May 30, 2014

    One piece of SEO advice you’ll hear almost everywhere you turn is that frequently updating your website and blog with quality content is a must to keep your PageRank high. But while you’re moving forward and creating new content, does it make sense to take a little time to revisit and revise your old content? […]

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  • Rewrite Your FAQ Page for Better SEO

    Written by: Jason Bayless | May 29, 2014

    Have you given your FAQ page any thought lately? Most FAQs are written at the time the website is first designed and then forgotten for years or decades. But like everything else on your website, the FAQ page can be made to work harder for SEO. Although the Frequently Asked Questions (FAQ) page has been […]

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