• SEO: On-Page vs. Off-Page

    Written by: Jason Bayless | April 06, 2018

    “When you think about search engine optimization (SEO), what sorts of things come quickly to mind? For many, the most familiar associations have to do with content: keywords, articles, blog posts, etc. If any of those were what you thought of first, you’re right. All of your content, and how you present it, is part […]

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  • Google Search Ranking & Algorithm Shifts

    Written by: Jason Bayless | April 04, 2018

    “To understand Google search ranking and algorithm shifts, please read this article. On the one hand, we must, of course, define the keywords and themes of a website to optimize the positioning of the pages of the site on the search engines. But, we must also rely on other media around a website such as […]

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  • What link builders really want you to know

    Written by: Jason Bayless | April 02, 2018

    “Have you ever noticed how hard it is to build links? Link builders have, but sometimes website owners and clients still have unrealistic expectations. Some recent estimates suggest that earning a single link can take as long as 8 hours of work. This makes link building a labor and time-intensive task. For that reason alone, […]

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  • Link Building Strategies 2018

    Written by: Jason Bayless | March 30, 2018

    In the SEO world, link building strategies have been a cornerstone of SEO development. But as Google’s algorithm becomes smarter, link building needs to become more intelligent, too. While links are important to the rank Google and other search engines give a website, the system has evolved to weed out link building strategies that do […]

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  • 10 Myths About Search Ranking

    Written by: Jason Bayless | March 28, 2018

    All it takes for a great idea to fail is basing it off of an ill-informed assumption. The same can be said for basing your SEO decisions off of things you were told by people who are not experienced in the trade or even those who are just interested in what’s in your wallet. With […]

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  • The History Of Search Engine Optimization

    Written by: Jason Bayless | March 26, 2018

    From almost the launch of the very first website in 1991, users have needed a way to actually find the information they were looking for. The first search engines made their debut within a few years, but were clunky and unwieldy and hard for average users to use. In 1994, Yahoo was one of the […]

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  • How to Test SEO Strategies

    Written by: Jason Bayless | March 23, 2018

    How to Test SEO Strategies You, the search engine optimization technician, need a strategy to test for results. Often, there is a client who wants to know “”how their site is doing.”” The best way do this is by using a search-engine search-results tool that display a site’s search ranking based on a set of […]

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  • SEO in 2018 Made Easier to Understand

    Written by: Jason Bayless | March 21, 2018

    Online marketing won’t ever be stagnant. New developments create new means in which marketing must be performed. 15 years ago, search engine optimization was the primary basis of all strategies. The recent exponential growth of social media led to the creation of extensive social media marketing. This, along with the confusion surrounding the Penguin and […]

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  • 6 Major Benefits Of SEO

    Written by: Jason Bayless | March 19, 2018

    Serving as your unwavering marketing companion, search engine optimization, dubbed SEO, consists of a series of digital campaign tactics that aim to propel your website to the forefront of all Internet platforms. No doubt an advantageous means of online advertising, companies, entrepreneurs, and web owners alike have adopted SEO practices. While SEO offers a raft […]

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  • Search Engine Optimization For Beginners

    Written by: Jason Bayless | March 16, 2018

    Search Engine Optimization (or SEO) is one of the most common yet most misunderstood concepts in the world of content marketing. Many who are new to the game stop unintentionally short of utilizing all the facets of SEO that equate to a website’s overall success in rankings. Today, let’s have a look at some of […]

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