Fathom is a content, strategy, and communications firm that aims to help its clients make lasting connections with profitable customers. The team looks to the future in order to inspire their clients as well as those who do business with their clients. Fathom’s services help to engage clients’ targeted audiences, achieve sustainable growth, and transform organizations. By using a multipronged approach, they’re able to help clients meet their goals and thrive in a competitive economy.
History and Current Leadership Team
The firm was founded in Cleveland in 1997 under another name, merged with an information technology consulting firm, and became the Fathom clients are familiar with today. After the two companies merged, Scot Lowry emerged as its CEO and still functions in this role today. Other members of Fathom’s leadership team include Kevin Shaw, who is the firm’s chairman, and Kevin Herendeen, the company’s chief financial officer. There are more than 100 staff members at Fathom, which remains headquartered in downtown Cleveland.
Honors and Achievements
Fathom has earned many industry honors and achievements, including the Eduventures Enrollment Marketing Campaign of the Year Award. They earned gold at Which Test Won’s 2013 Online Testing Awards. Some of their other achievements include winning the Crain’s Leading EDGE Award and Columbus Chamber of Commerce Small Business Awards.
Client Solutions and Professional Services
Clients will gain access to a variety of solutions for their digital marketing needs when they choose to work with Fathom. SEO is one of the leading services provided by Fathom. They perform a complete website analysis, check the site’s ranking on all of the search engines, and then implement a strategy to boost the website’s traffic.
If a client needs to captivate new customers, Fathom can also provide effective content marketing services. They offer solutions such as brand storytelling and information about new products in order to keep consumers interested in what the client has to offer.
Public relations and reputation management are the key services provided by Fathom. They strive to ensure that the information that’s available to the public about their clients portrays them in the best possible light. Fathom creates and delivers press releases, investor communications, and other key messages. If a client needs a social media account manager, the team at Fathom is equipped to play that role. They handle consumer questions and address any concerns on the client’s behalf.