Company Information


2130 S. Congress

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Rank: 39 Score: 62
2007 Austin, TX N/A Low Gardener's Supply Company, Wasserstrom

Adlucent is a customer-centric digital advertising firm that’s developed its own proprietary technology with the potential to transform a client’s online marketing strategies. Each client is assigned to a team of experienced, creative, and diligent marketing specialists who analyze their goals and expectations and cultivate a solid relationship with them to last for the long term. Adlucent also provides clients with the essential information they need in order to better understand their customers so they can deliver the best possible level of service.

History and Team Members
Adlucent was founded in 2007 by Michael Griffin, who was seeking better ways to understand and anticipate consumer shopping behavior. He remains at Adlucent as its founder and chief executive officer. Other members of Adlucent’s leadership team include Ashwani Dhar, the chief client officer; Tim Ozor, the vice president of engineering; and Tina Pace, the senior finance director.

Honors and Awards
Adlucent has received many honors and awards for its work including the Ad Age Best Places to Work in 2012. Inc. 5000 recognized the company as one of the fastest-growing privately owned companies in the United States in 2008, 2009, 2013, and 2014. They also won the SMX Biggest Search Geek Contest in 2012 and placed in the Fast 50 in 2012 and 2013.

Services and Client Solutions
Adlucent provides a variety of advertising solutions for its clients including pay-per-click (PPC) campaigns. They perform background research in order to identify the websites and search engines on which to place ads and which audiences to target. Their PPC ads are a cost-effective way for businesses of any size to reach a key group of potential customers.

The team at Adlucent also creates enticing and informative product ads for their clients to use on social media and other paid search venues, which helps consumers find their products easily and quickly. Adlucent’s technology ensures that the product advertisements are tailored to what consumers are searching for.

Social ads are another marketing method employed by Adlucent. They query consumer data and use it to determine which feeds would be the most likely to result in a sale. Adlucent then places the ads that contain video, images, and audio strategically. Their social media ads cross channels and are designed to work on smartphones.