So you launched your very own print-on-demand t-shirt business. You thought all you had to do is create great designs and people would come to you. But that didn’t work out, did it?
The reality is that you need to have a solid marketing strategy if you want to get your t-shirt business off the ground. So how can you get your products in the hands of the customers?
Here are 3 ways to market your t-shirts that work really well.
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#1 key to building a successful t-shirt business
You probably started a print-on-demand t-shirt business because you are an artistic person. Getting paid to sketch designs sounds great, right?
However, if you want to succeed at this, you need to realize that you are running a business. You need to stop thinking like an artist and start thinking like an entrepreneur. What’s the difference between the two?
An artist thinks about what he wants to create, meanwhile an entrepreneur thinks about what his customers want. But to know what your customers want you first need to know who those customers are.I suggest you to sit down and really think about it. Who do you want to sell to?
Get really clear about this. What is their gender and their age? What are they interested in? Where do they hang out?
Only start working on your t-shirt concepts once you narrowed down your target audience. In order to sell anything you need to know who are you selling to!
3 ways to promote your t-shirt business
Okay, so you know who your customers are and you have created some great t-shirt designs. But how can you get the eyeballs?
#1 Start a blog
This approach is a bit unusual in the world of print on demand t-shirts, but it works really well, so you should definitely consider it.
- Create great content. You should really do your best to provide value to your readers. Write articles, do case studies, conduct interviews, maybe even add some videos… Get creative about it!
- Promote that content. You should also share your content on forums, Reddit, Facebook, Twitter, etc. What’s the point of producing great stuff if no one sees it?
Don’t try to sell your t-shirts directly through your blog posts because it will come across as salesy and will alienate your readers.
Your aim here should be to build one of the top blogs in your niche which will then work as a honeypot that attracts potential customers.
#2 Email marketing
Traffic is expensive. In order to get people to visit your store, you either have to spend a lot of time on content marketing or spend a lot of money on paid advertising. Unfortunately, most visitors leave without buying, and never come back. Is there anything you can do about it?
Actually, there is, and it’s called email marketing. You need to start capturing email addresses of people who visit your store so that you would be able to reach out to them later. How can you do that?
- Put opt-in forms on your home page. It should be placed in a prominent position above the fold.
- Use pop-ups. I know, I know. You hate those pop-ups. Everyone does. But they work!
- Use exit-intent pop-ups. Don’t let anyone leave your store without asking for their email address one last time!
Would you like to be able to easily contact thousands of people with your special offers and promotions? Then make building an email list a priority!
#3 Social media marketing.
Social media has an incredible reach. Facebook alone has over 2 billion users. And then there’s Twitter, Instagram, Pinterest, etc. So why aren’t you marketing your t-shirts on these platforms?
Remember how I told you that you need to know where your potential customers hang out? Now it’s time to go where they are and promote your t-shirts there. I suggest you to pick one social network, build a solid presence there, and only then move on to the next one. Don’t spread yourself too thin!
Have you ever heard the phrase “Build it and they will come”? Well, guess what, it’s a total lie. No one cares about you or your products… Yet. You need to make people care.
So start studying marketing. Learn to create and promote great content. Learn to write emails that convert. Learn to run profitable Facebook ad campaigns. Get in touch with Instagram influencers. Conduct A/B tests. Yes, it’s going to be a ton of work, but everything that is worthwhile takes effort.
Marketing is one of the most important skills that you can have as an entrepreneur. After all, you can have the best product in the world, but if you don’t have sales, you don’t have a business, right? So learn how to sell!