New competitors and changes to search engine algorithms mean that the performance of your pages can degrade with time. Fortunately, you can take steps right now to give your content a boost. The following 15 steps will help you get started.
1. Streamline pages
Simple, straightforward pages provide a fantastic user experience and impress the search engines. So, remove images, links and other elements that you really don’t need.
2. Review titles
A concise title armed with non-competitive keywords can make a major difference in the way your pages rank in search engine results.
3. Install plugins
If you use a content management system (CMS) for your site, make sure you install plugins that maximize the impact of your pages. For starters, use plugins for sitemaps and SEO.
4. Choose keywords
Use your favorite keyword planning tool to make sure that you have the best, most relevant keywords for each page.
5. Check site structure
Update the links on your site to text-based formats. Doing this allows you to insert keywords and make your links search-engine friendly. Also, update your robots.txt file to prevent search engines from indexing extraneous content.
6. Insert keywords
Avoid overusing keywords and place your most important keywords early on each page. Also, make sure your keywords naturally fit in the context of your pages.
7. Improve page speed
Now that so many people use mobile devices to access the internet, you need to make sure that your pages load quickly. Optimize your images and code and use freely available page speed tools to identify other opportunities for improvement.
8. Add internal links
Add internal links to your pages that have related content to emphasize important content to both visitors and search engines.
9. Improve quality
Publish the best content available on the web for the topics you cover. Also, use a variety of formats to keep your content vibrant and improve its appeal. For example, you could complement your blog pages with infographics and videos.
10. Use on-site SEO
Search engines love structured data and schema markups because it tells them exactly what information to display to users.
11. Optimize images
In addition to optimizing your images for page speed, optimize them for SEO by adding keywords to file names and alt tags. When you do this, you’ll expose your content to even more relevant searches.
12. Integrate social media
Social media is an important part of SEO. After all, search engines assume that content that is shared and discussed on social media is important. Make your content easy to share and make sure you maintain active profits on the top social networks.
13. Build external links
External link building continues to be one of the most effective off-site SEO tactics. Spend the time necessary to connect with industry influencers and guest-blogging opportunities that can build the authority of your site.
14. Monitor performance
Resist the temptation to forget about SEO after optimizing your site. Choose from the many free and premium tools that keep track of the position of your pages in search engine results.
15. Add a meta description
You should add a meta description tag to all your pages to tell search engines what each page is about. Put your primary keyword in both your title and meta description to flag more relevant searches.
As you optimize your site using the above tips, stay alert. You may find other ways to make your site rank higher in search engine results.