Why Your Blog Needs SEO

Written by: Jason Bayless | November 13, 2017

Blogs can be used for many reasons. They might allow for artistic expression, emotional catharsis, or corporate connections. One thing is for sure, though – they need to be read to be useful. Using SEO can help people find your blog – and fulfill many other needs at the same time.

SEO Helps Your Search Rank

Search engine optimization is a process that allows you to help your site rank better when users search for certain key terms. Good optimization helps you tweak your website in order to increase your search rank – it’s simple, but it works. If you want more readers, you need to be more visible. Since studies have shown that the vast majority of readers never go further than the first page of the search results, using a good optimization process is the best way to make sure that your readers will be able to find you.

Good SEO Makes Your Blog Easier to Read

You might have heard of SEO in the past and associated it with those somewhat less-reputable blogs that stuff themselves full of unrelated keywords in order to pump up ad revenue. In the modern world of SEO, this kind of thing isn’t just a bad idea – it can totally destroy a site’s ability to be monetized. Instead, you now have to work to make sure that your site is easy to read and actually accessible for useres. This might make you take more time when designing your layout, but SEO generally makes sites more pleasant for the readers.

SEO Practices Keep You Honest

Good SEO also helps you to stop some of the bad habits that tend to kill blogs. You’ll have to cultivate relationships if you want your site to stay relevant, for example, which will help to keep you out of your own bubble and force you to make contacts in your own industry. Likewise, you’ll be forced to update regularly if you want your content to work for you. SEO may be a process that you use to keep people coming to your blog, but it’s also a set of practices that will keep your blog functional. Always use the best SEO practices if you want to make your blog the best it can be.

SEO Helps You Understand Trends

SEO is also helpful because it helps you to better understand the people who are visiting your blog. While you usually think about search engine optimization as something that brings people to you, it’s also something that can help you to discover how better to present yourself to them. Figuring out which keywords work and what strategies are successful can tell you more about your audience and give you a better chance to reach them. With better optimization, you can tailor your blog to reach those you most want to impact.

Your Competition is Using SEO

Perhaps the best reason to use SEO, though, is that you don’t have the only blog out there. If you aren’t using SEO, you’re failing to use a practice that your competitors are already using. If they’re working harder than you are to get readers, your blog is going to die. While you might think of your blog as something that is purely yours, you have to remember that it exists within a larger ecosystem.

There are plenty of good reasons to invest in search engine optimization. When it comes to your blog, though, all you need is one. SEO helps to keep your blog alive – and with a little work, it can also make sure that your blog can thrive.