“The industry of law is based on building a reputation. A reputation can take a lifetime to build, but it can be destroyed in a matter of seconds. You must be sure that you are not conducting bad SEO when it comes to your law firm. If you do, you may lose your one shot to expand your business.
Here are just a few of the reasons that you need a law firm website SEO audit right now.
Get Rid of Bad Links
The first thing that every website should do is get rid of links that are no longer serving the site. This is especially true of legal websites. People come to you looking for up to date information. This information may have widespread and long reaching consequences. If you lead them to the wrong thing, you will lose your reputation very quickly.
Bad links also include websites that are simply not functional anymore. In some cases, state and municipal entities will change their URLs. If you are linking to a particular law in a blog article, you should have an audit done on a consistent basis to ensure that the link is still live. You may just save someone’s life.
Bad Form Kills Search Ranking
If you have bad coding or outdated or incomplete meta tags, then your search ranking will definitely suffer. You cannot ferret these things out by themselves – it requires the steady hand of a professional SEO auditor. There is really no way around this unless you want to pay to train someone on your in-house staff to handle it. You can expect two years of schooling and more time in the trenches before that person really learns the art form of SEO.
You must streamline your site every once in a while, especially if you are trying to keep a dynamic site. As your site grows, it will naturally become convoluted. You must keep it straight through an SEO audit so that growth does not hurt you in the eyes of the major search engines.
Having a Dynamic Site
In order to remain relevant on the major search engines, you need to have a dynamic website, not a static one. Because the law is always changing, you always have something new to add to the site if you are keeping up. However, you need to be sure that you are doing it in a way that is good for your SEO.
You do not want a dynamic site that creates a movement for no reason. Everything that you do should have a point. Make sure that it does, and you will have better SEO, visibility, and conversions over the long term.
The above tips are definitely not the end all be all of SEO for your website. As a law firm, you must always stay on top of your industry and your site. Follow the tips above, and you should have a much better practice overall as well as a larger, more trustworthy online presence.”