What Is Most Important For SEO In 2018?

Written by: Jason Bayless | December 27, 2017

If you want to take your site’s search engine optimization (SEO) to the next level in 2018, you need to know where to focus your efforts. There are many factors that go into SEO, but if you try to do it all, you will likely end up spreading yourself too thin.

So, let’s say that you want to know what the most important SEO factor is in 2018. It’s a simple question with a simple answer – your content. High-quality content makes all the difference when it comes to SEO. This guide will explain why and on how you can make the most of your content.

Why Content Reigns Supreme for SEO

Search engines get better and better at figuring out how to put the pages people want to see at the top of the search results. Search engine bots look for indicators that a site has high-quality content and see what the content is about to ensure that users get relevant search results.

When you produce high-quality content, your site will receive higher quality scores from the search engines, which will translate to higher search rankings. How do those search engines assess the quality of your site? They use many different factors, but one of the most significant is how visitors interact with your site.

If visitors stay on your site for a long time and click through to check out different pages, that indicates to the search engines that your site has high-quality content. If your site has a high bounce rate and visitors don’t stay long, that indicates that your site has low-quality content.

Another reason content is so important for SEO is because high-quality content is more likely to be shared. Better content means you’ll have more backlinks sending traffic to your site and improving your SEO.

How to Create Great Content

Now that you know the importance of high-quality content, it’s important to understand what makes content great.

You need your content to be readable for your visitors and relevant to the keywords you’re targeting. One easy way to improve your content in both regards is by installing an SEO plugin, such as Yoast, which will assess the readability and SEO of content, along with recommending how you can improve content in those areas.

Some general guidelines on creating content is to use short paragraphs, incorporate focus keywords into the content and the headings, and include media, such as images, GIFs or videos. These all make your content easier to read and boost its SEO.

Most of all, your content must provide value to your visitors.

Getting More from Your Content

If you publish a blog post, market it a bit and leave it at that, you’re likely missing out on some golden opportunities to repurpose it in different formats.

You already have the content. With a little time spent in a design program, such as Canva, you can turn the information from a blog post into an infographic to share on social media. You could make an eBook out of multiple blog posts. With a camera or the right software, you can make a video from a blog post.

These are all ways to bring more people to your site from the same piece of content, which will be good for your SEO.

SEO may be changing, but one constant is the importance of your content. Although high-quality content alone won’t bring you to the top of the search results, it is the foundation you build on.