Website SEO Audit Tips To Boost Google Ranking

Written by: Jason Bayless | April 27, 2018

“Did you know that an SEO audit is the best way to understand your websites fallbacks? Often times, when building a website, there’s a tendency to rush the process. You want to get the design and graphic elements just right, so that’s where your focus is placed. What happens is, you don’t take your time with keyword research, optimizing your page titles, descriptions, headings, image alt text, and other key features of the page. This inevitably affects her search engine rankings. To boost your search results in Google, you can do a website SEO audit to see where you’re lacking and what you can do to improve.

Tips keep in mind while SEO auditing your website:

There will always be improvements to be made

Websites are never perfect and it’s rare that an SEO audit comes back perfectly clean. There will always be something that needs to be changed, updated, or analyzed further. If you have done an extensive SEO campaign and your on-page SEO is perfect, don’t be alarmed if the SEO audit comes back and tells you that it’s not. Often times, these tools are automated and they detect things that are simply false alarms.

Use a website SEO auditor

There’s no reason to do this manually or by hand. Today, there are many website SEO auditors that can automate some of the processes. You can use free tools or you can buy a paid one, the most important thing is to utilize its suggestions and begin to make improvements.

Focus on the essentials – on-page optimization

the essentials of a page are pretty basic. To rank well in search engines you need to have a strong meta-title, keyword optimized meta-description, meta-keywords, headings, image alt text, a good internal linking structure, and strong keyword usage. These are the basics of on-page optimization and if you get them right, it can go a long way for improving your rankings. By focusing on these essentials, you can make a big impact.

Improve the speed of your website

Speed has inevitably become a rank factor with Google and other search engines. Ultimately, the faster a website loads, the better the experience that website will provide to its users. If you host with a reputable provider, you shouldn’t run into any issues. However, it’s important to use Google Page Speed Insights to audit the speed of your website and see if there is room for improvement.

Improve your content and the value you provide to your audience

Your content’s value is your most important rank factor. Without good content, you won’t think natural backlinks and your audience will be less likely to promote and share your website. This natural promotion is what’s most important to your ongoing success. You can only achieve this by improving your content and offering value to your audience. Address their pain points, answer their questions, and give them something to return four. The more compelling and engaging your content, the more likely you are to build a readership and a natural following.

Reach out to niche related blogs for guest publishing opportunities

When you audit your website’s backlinks profile with a tool like Majestic or Ahrefs, you will probably find a lack of niche related backlinks. A niche related link comes from a website that’s closely related and relevant to yours. This can be some of the most powerful links to have in your backlink profile. By reaching out to niche related blogs for guest publishing opportunities, you can write content that relates to their business and uses it as a way to gain quality links. It’s a process called guest blogging and a good guest posting guide can help you do it sensibly, with a focus on getting quality results.

Never write for search engines, instead focus on your audience

When you do a website SEO audit, you often find that it recommends a better keyword density, more keyword usage within specific elements of the page, and other enhancements. One thing to be careful of when making these changes to your website is the readability and authenticity of your words. You need to remember that you are writing for your audience and not for search engines. You don’t want to inject keywords into the content in a way that makes it sound robotic or unnatural. Instead, keep the same writing style and have a natural flow to your approach. To boost Google rankings, you have to remember that it is the value of the content that’s most important and not your keyword usage.

Conclusion

There are a lot of things to take into account when doing an SEO audit. Most importantly, take each suggestion one step at a time and begin to make the changes gradually. Search engine optimization is a long-term effort and boosting Google rankings takes time. While these auditing tips can help you get better results, they aren’t an overnight fix. By creating a strategy and a plan to enhance your content and add better keyword usage into your existing assets, you will slowly get the results you’re looking for.”