In today’s highflying modern business landscape, you need much more than a good-looking website in order to stand out from your competition. You also need a website that will be easily found by the major search engines in order to increase your visibility to a competitive level. Virtually all of the new business that is done on the Internet is done through the major search engines Google, Yahoo and Bing.
Search engine optimization is your tool to getting to the top of the major search engines. Here are just a few of the ways that you can design your website with search engine optimization in mind.
First, make sure your website is as streamlined as it can be.
The speed of your website is one of the most important aspects of your search engine ranking. If a website takes more than 10 seconds to load, you can bet that you will lose human visitors. Because the major search engines follow the behavior of the actual visitors to your site, you will lose out on search engine ranking even if the search engine itself finds nothing wrong with your site.
The way to speed up your website is through streamlining the code. You should also take away any unnecessary applications that are running through your website. Consolidate all of your information into a small of a package as you possibly can. Cut down on the number of clicks that your customer has to actively implement in order to get to the end of the sales funnel. If you do not have the in-house capacity to do this, hiring a code specialist is one of the best investments that you can make in the long-term viability of your website in terms of search engine optimization.
Second, make sure that all of your links are relevant and up-to-date.
You can lose a great deal of search engine ranking with dead links or links to a relevant pages. If you have a website where content is always changing, you may need to invest in a site map so that you can monitor all of the links that your webpage has in an organized fashion. You may not have the ability to recognize that a link from an article 3 months ago is pulling down your search engine ranking without the proper organization.
You should also make sure that your links are relevant. If a website is popular but has no connection to your business, this will seem odd in the eyes of the search engines. They will pull down the ranking of your website. The way to check this is to research the keywords that your partner websites are using. See if they are similar to yours in the eyes of the major search engines.
Third, create an internal “table of contents” for your website.
Basically, the more easily that your website can be indexed, the higher its search engine ranking will be. Invest in learning the industry standards for organization for the major search engines and implement this as a strategy from the beginning of your website creation. At the very least, be sure that you have a web design that a human visitor can follow easily. Make sure that you have a navigation bar that leads to every other page on your website. You never know when a customer will want to skip ahead in your process. If you do not allow this, they may simply move away from your website, causing the search engines to see your content as irrelevant.
Fourth, make sure that all your content is relevant, fact checked and spellchecked.
Hiring a copywriter with knowledge of search engine optimization is also a great investment in your website. There is nothing worse than having great content but missing out on the maximum search engine ranking that you can achieve because of a few misplaced or misspelled keywords.