As a web designer, it’s your job to create a website that is intuitive, easy-to-use and aesthetically pleasing. However, it is also crucial that you consider search engine optimization when you are adding content to a site. Here are some top tips on how to do that.
Utilize Webpage Titles
When titling individual pages on a website, it is important to include focus keywords in the title’s URL. Google’s website crawlers will take those title keywords and send them to the algorithm to get processed. By including specific keywords in the title of each webpage, Google gets the message that the webpage is about a specific service, product or piece of information. It can then correctly categorize those keywords when it ranks that content on the internet.
Place Keywords Inside Content
When the internet was just getting started and webpages were first becoming popular, website owners would stuff keywords into their content. That practice is frowned upon now and will actually penalize a website. It is best to use natural language as the algorithms are coded to recognize spamming. On a webpage with 600 to 800 words, a specific keyword should be used just 3 to 5 times. It should also be included at least once in the opening paragraph and closing paragraph as well as in one of the subheaders. Google’s robots scan internal content so when the algorithm sees a keyword in a subheader title, it marks it as being more important and relevant to the page.
Google does not just consider text when it is ranking content. It also indexes images and places them in a special section of its website so that people can locate them if they are searching for those images. When adding images and pictures to a website, you must make sure that they include the appropriate name for each image. It is best practice to use dashes between each keyword and end with the appropriate image file extension. The alt tag can also be optimized by including the word “”image”” as many users search for that specific word when they are looking for pictures.
Include Internal Linking
Search engines and readers will appreciate having internal links inside of the content for each webpage. When you’re doing this, be sure to highlight your best content and direct your audience to areas of importance. On a product site, you’ll want to include internal links to specific products. Do the same thing for services. Great content would include reviewing a product and including a few videos so that a user’s questions are answered. At that point, they are interested in possibly buying that service or product so you should direct them to that purchasing area. An increase in sales will be seen by practicing this method as direction results in better participation.
Limit Usage of Flash
As a web designer, you are creative and probably enjoy the aspects that Flash can give a website. Unfortunately, Flash is not SEO friendly. It is much better to have the homepage full of text, videos and images. Flash gives no information to Google’s crawlers, and without information, they are not able to properly index a site. It is a bad idea to use Flash and especially on the homepage of a website. That is the most important page. Flash is not needed to complete a website, and it does not help with text.
By following these search engine optimization tips, your web design and content will bring in customers who want to stay on a website and possibly purchase the products or services that your client is offering.