Doing business online has become more competitive than ever. With new businesses going online everyday, it is important to set your business apart from the competition. No doubt you have heard about search engine optimization, or SEO. It is a powerful tool that should be at the center of your marketing and communication strategy. Here are the top four reasons why your business needs SEO.
Consumers Rely On Search Engines To Help Them Make Purchase Decisions
According to Fleishman-Hillard, a global marketing communications company, almost 90 percent of consumers utilize search engines when they need to make a decision on what to buy. (Source: http://fleishmanhillard.com/2012/01/news-and-opinions/2012-digital-influence-index-shows-internet-as-leading-influence-in-consumer-purchasing-choices/)
It is just a matter of time before almost every one will turn to search engines first. As a business owner, you want your potential customers to find you as the premier provider of the product or service that they are seeking. When you implement effective and organic SEO strategies, you give your business a better chance to be found by consumers before they find your competitors. This is true whether you want a global audience or a local niche. SEO can be customized so that you can target your market with precision.
You have probably spent a lot of time and resources perfecting the look and content of your website. However, if it does not follow SEO parameters, all of that effort will go to waste. SEO gets your company seen by the right target audience. These are the prospects who will most likely become paying customers.
SEO Is An Investment For Business Growth
You should think of SEO as an investment instead of an expense. The returns that you get from SEO implementation cannot be rivaled by any other types of marketing strategy. For one thing, it is low cost to implement. When you invest in producing high quality content on your website that is optimized properly, your rank will eventually go up. When you rank reaches the top five positions where web users usually click on, you have the potential to bring in more prospects than you can ever imagine. Analytic tools are freely available, so you can see exactly how your keywords are tying in to conversion rates. If you do not see enough activity, you can tweak the content or adjust the keywords as necessary. When you get the right combination, you will get amazing returns.
SEO Strengthens Your Marketing Campaigns
SEO does not stand by itself but is a powerful booster to your other marketing efforts. For instance, if you have a presence in social media like Facebook, SEO can play a significant role in controlling what people read and share through their social networks. When people share their content, these can be connected to your website content through tags and meta descriptions. This is the content that people use for tweets and hashtags. They share this on their “walls.” The right content at the right time can spread and go viral in social networks, and SEO is right at the core of it.
SEO Will Strengthen Your Brand
SEO increases the visibility of your brand, thus strengthening it. When your visibility increases, your credibility increases as well. People will come to recognize your brand as an authoritative source in your niche. Whether you are providing products or services, when your company name appears over and over again in their searches, your company reputation will improve. This will increase their trust in you. All of this will reinforce the likelihood that these prospects will convert to customers. SEO brings traffic that is relevant to your business, and you can see results that are measurable.
With the four compelling reasons described above, you can see that your business cannot afford to ignore SEO. Smart business owners see the value and power that SEO can add to their marketing effort. If you want to stay one step ahead of your competition, SEO can help you win that race.