Even as search engine optimization (SEO) changes, it always remains one of the most important components of digital marketing.
Your site’s SEO is crucial for attracting organic traffic. With all the ways SEO has evolved and will continue to evolve into the next year, here’s how you can get the best results from your SEO in 2018.
Go with a Clean, Minimalist Design
Search engine bots consider how much time visitors spend on your site when deciding where it ranks in the search results, and design is a key factor in keeping visitors around.
The ideal design is professional and has a minimalist design. You want a site that looks great, but also makes it easy for busy visitors to find what they’re looking for right away, whether they’re on a computer or a mobile device.
Make URLs Short and to the Point
Short and to the point is a good rule of thumb for just about everything on your site, but it’s especially important for your URLs. When it comes to front-page search results, pages with shorter URLs tend to get higher placement than pages with longer URLs.
Get rid of those filler words and aim for a URL that has three to four words at most. The URL should essentially explain the page and its content in as few words as possible.
Incorporate Keywords the Right Way
Keyword stuffing has been out for a long time. Despite that, many people still awkwardly force their focus keywords into headings to get an SEO boost.
Although it is a good practice to put keywords in headings, it’s never a good idea to sacrifice readability when you do. Try to find keywords that fit the content well and would work well in headings so that everything reads naturally.
Focus on Relevance with Your Link Building
You probably already know that backlinks are one of the most important parts of your SEO and that getting backlinks from higher-quality sites is better. This remains true, but it’s not just about how big of an authority a site is. It’s also about how relevant that site is to yours.
When you link build, make sure that you pursue backlink opportunities from sites that fit your niche. This will be better for your SEO than just going after any site with a decent domain authority.
Choose the Right Sites for Outbound Links
It’s easy to get so wrapped up in link building that you don’t put much thought into the sites you’re linking to, but this is a big mistake. Search engines use many factors to evaluate the quality of your site, and one factor which is growing in significance is what type of sites you recommend.
When you include an outbound link to a site, you’re basically giving that site your seal of approval, which means you should think carefully before you do so. Linking to high-quality authority sites shows your visitors and the search engine bots that your site cares about quality. Linking to low-quality sites with little to offer drags your site down. Consider it an update of the old adage “you are who you associate with” – in this case, your site is what it links to.
With the right approach, you can make major strides in your site’s SEO in 2018. Keep the above tips in mind and you can ensure that your SEO is on point, which will lead to your site climbing up the search results.