It won’t matter whether you have a beautiful website or a great online portfolio. If you’re not using effective search engine optimization (SEO) tactics, you’re not going to get very far in your efforts. When it comes to subjects like alt tags, sitemaps, and keywords, search engines like Google remain extremely objective. While you don’t need to know all of the SEO terms, you do have to know how to effectively improve your SEO.
- Titles for Web PagesSearch engines use title tags to show a page in search results. You can also see title tags at the very top of a web browser such as Google Chrome or Safari. These tags alert both search crawlers and users to the subject of the web page in question. Google will only show the first 50-60 characters of a title tag. Therefore, you will need to keep them short and sweet. Put web page subjects and keywords towards the top of the page.
- Keywords For Your WebsiteOne of the most important SEO tactics you will handle as a small business owner is placing your keywords on your website. You always want to get in the mind of your ideal user by trying to learn how they might look for your product or service online. Beware of adding lots of extraneous keywords that are unrelated to your business. Doing this could get your site flagged by Google.
- The ALT Tags For Your Business WebsiteYou can add descriptions to every picture and video on your website. These words are what are known in the SEO industry as “”alternative text descriptions””, or ALT tags. ALT tags let search engines such as Google find your website with the keywords embedded in the video and image descriptions.
- Mobile SitesAlmost 40 percent of traffic came from mobile websites in 2015. As a result, mobile-friendly websites have a much better chance of ranking on Google’s first page for your keyword. When you give your site visitors an excellent user experience, Google could reward you for it.
- Your SitemapsA sitemap is a page that lists and makes links to every page on your website. It lets search spiders find different pages quickly, which will give Google a better idea of the subject of your website. This often leads to better rankings.
- Constantly Create ContentConsistently creating new content is an absolute requirement if you want high rankings on Google and other search engines. When you update content on your website, Google will see that you are a relevant authority in your niche.
- Stop Using FlashA lot of small business owners use Flash to run their websites because it’s both easy to maintain and cheap. Google ranks Flash sites lower than those that use other types of software. That’s because Flash doesn’t allow you to link to individual pages on your website. To increase your Google rank, switch to a CMS like WordPress.
- Natural LinksYou will also want to think about the amount of inbound links coming into your website. Google will rank your site based on how many third parties link to your pages.
- URLsYour URL is one of the more important factors that a search engine uses to determine your site’s rank. That’s why you want to make them searchable for spiders. Keep all of your URLs short, relevant to the topic of the page, and categorizable.
- Keep Up The Good WorkIf you don’t monitor your search engine standings, you won’t know if all your hard work is worth it. Use tools such as Alexa and Google Analytics to see where you are at in terms of site visitors, bounce rates, and other statistics.