Do you ever consider exploring or implementing new SEO strategies for your blog? Most folks tend to think of their blog as something separate from the rest of their web content, even if the blog is hosted on their own website. But think about it: Each blog post is a new web page – and that makes your blog a great candidate for the SEO treatment.
Blogging keeps your website’s content fresher and demonstrates your expertise in your industry, but there are more benefits to blogging than those two perks. Blogs are also an opportunity to rank well for very specific keywords related to the blog post’s topic. Make the most of every blog post with these ten great SEO tips for bloggers:
- Choose a good blog platform for SEO. If you’re just starting out, consider the SEO capabilities of various blog platforms. WordPress is considered one of the best for bloggers because it is easy to learn and has SEO plug-ins you can use to help boost your blog’s search engine rankings.
- Test your topic. Before you blog, do a search or two on the topic to see what spin other bloggers have put on it. Consider what readers who are interested in the topic are likely to search for and what keywords they would use.
- Test your keywords. Once you’ve thought about what keywords your blog topic would relate to, use a keyword tool such as Google’s own Adwords Keyword Tool to find out which of your keywords and phrases are most popular with actual users.
- Put your best keywords forward. Place your strongest keywords in your blog post’s title – and preferably at the very beginning of the title.
- Use your best keywords in the blog post itself. Sprinkle the keyword(s) throughout the content, but make sure it sounds natural and isn’t too clunky for human readers.
- Let your blog posts help you draw readers into your website. Link from your blog content to appropriate pages on your website – especially if you mention a product or service you offer!
- Use keywords to develop new blog post topics. This may seem like working backwards when you compare it to the usual way of developing keywords based on a topic, but it really puts you in touch with what users are searching for. Tools like Wordtracker’s Keyword Questions tool can help inspire you. (That tool isn’t free, but you can take a free trial to determine if it’s helpful for you.)
- Structure your blog posts around numbered lists. People are more likely to click and read posts with titles like “5 Ways to Raise Your Credit Score” because it makes a difficult process sound easier, and that’s attractive.
- Post a how-to article or video on your blog. If there’s anything readers love almost as much as a handy numbered list, it’s an instructional and helpful how-to piece!
- Above all, keep writing. Update your blog regularly, with posts of about 400-600 words about two or three times a week. Blogging won’t boost your overall search engine rankings overnight, but the results are long-lasting enough to be worth the extra effort you put into performing SEO on your blog (and you’re blogging anyway, so why not?)
Years down the line, one of your blog posts may still rank highly for certain keywords – and that will act as a gateway to bring more visitors to your main website. So if you keep at it and put serious thought into the topics and keywords you choose, your humble blog might just become an SEO goldmine.