“Employing SEO tactics is a vital part of every business strategy. However, this is especially true for small business owners who only operate within a small local area. When a small business owner targets their SEO efforts to their own geographical location, you cut away your competition and focus your efforts on those customers who are most likely to use your products and services.
If you own a small business and want to do your own SEO, you have to know the importance of what you’re about to do. While you can do SEO without the help of an expert, you have to go about the process carefully. These tips are activities that any small business owner can do to create a workable local SEO strategy.
Optimize Your Website for Mobile
Many users perform online searches while they are out and about. They are doing these searches on their mobile phones and tablets. This means that you will need to ensure that your website can adapt to computer screens of many different sizes. When you fully optimize your business website, users can access it from laptops, mobile phones, and tablets. Mobile websites will also get you higher search engine rankings.
Get Your Customers To Review Your Business
When you’re a small business owner, you must concern yourself with the customer service experience every single day. Therefore, customer reviews become a crucial part of your marketing strategy. Now that websites like Yelp!, Google My Business, and Travel Advisor, any potential customer can read reviews from past consumers. From these reviews alone, many potential customers make the decision as to whether they will give your business a chance. Google comes into play because they push the local businesses with the best reviews on the first pages for their keyword. The businesses with the worst reviews lag far behind on the hinterlands of the search results.
Include Social Media In Your Business Strategy
There are a few ways that social media boosts your overall SEO strategy. The first thing it does is tell your fans and subscribers when you put up a new blog post, video, or infographic. This increases the traffic that goes to your website, which Google will observe. A great social media strategy can also get you links to your website. Every share that a customer posts counts as a backlink to your business website.
Do Research On Keywords
When you’re looking for the right keywords for your SEO campaign, you shouldn’t randomly select a few words and phrases that you believe “”make sense”” for your local business. Instead, you should extensively research potential keywords to see which ones could be relevant for your particular strategy. You especially want to locate keywords that users frequently type into search engines but that aren’t being snatched up by your competitors. Find multiple keywords that are centered around the same subject. This lets you use many different keywords and phrases.
Think About Your Customers
SEO strategies are strongly tied to the world of technology. However, it is your human customers that will actually consume the content on your business website. While you might follow proper SEO protocol down to the letter, that might cause you to create content that no one is interested in reading or sharing. If people aren’t reading your blog posts and watching your videos, proper SEO isn’t going to get you that much-needed jump in the search engine rankings. While proper SEO strategy is key, you also want to create shareable content as often as you can. When it comes to SEO, it’s true what they say: content is king.”