Three Tips To Improve The Search Rankings Of Your Small Business

Written by: Jason Bayless | June 09, 2017

Search engine optimization strategies can lead to robust business growth, but many small business owners are unfamiliar with how to effectively utilize SEO strategies. Here are three highly effective SEO strategies:

1. Master The Use Of Keywords:

It’s important to choose the right keywords for your business. If you own a business that operates offline, some or all of your keywords should include the name of the town or city that your business operates in.

In addition, it’s essential that the keywords you choose are phrases rather than single words. Your keywords should consist of at least four words. All them should be phrases that you expect people will punch into a search engine.

Furthermore, it is important to have a list of a number of different keywords. One great way to do this is to have several forms of a similar keyword. In some cases, it can be a good idea to use both the individual form and plural form of a keyword. In addition, you can include a group of synonyms in your keyword list.

Stuffing the page with keywords can get your site banned by search engines. Therefore, never have a keyword density above 3%. However, all of your pages should have a keyword density of at least 1%.

Keywords should be placed in the beginning of the content. It’s also a good idea to put keywords in headings and page titles. Sometimes, you can even embed a keyword into your site’s URL.

2. Master Content Management:

All of your content should be designed to draw in the reader. It is essential to edit everything that you put on your website and ensure that there are no grammatical errors. It also is essential that you continue creating new content for your website over the course of time.

3. Skillfully Craft Your Titles And Meta Descriptions:

The beginning of your page is exceptionally important in terms of search rankings. You should take a substantial amount of time to choose a title. Your titles should be designed to engage the reader.

The initial 155 characters of your content are also crucial, and it is referred to as a meta description. This part of the content will show up in the search results. Therefore, it needs to provide an overview of what your web page covers. It should do this in a way that is catchy and engaging to the reader.