The Best SEO Tools of 2015

Written by: Jason Bayless | September 18, 2015

SEO, or search engine optimization, is a strategy to achieve maximum online visibility for a website or web page in browser search results. With a tremendous number of websites and web pages competing today for a first page display ranking in browser search results, the SEO tools you use can literally make or break your online ranking.

However, not every company has the budget to pay for pricey SEO tools. Luckily, your business can get the same results by using these excellent free or low cost SEO tools instead.

Tool #1: Google Adwords Keyword Planner.
Google Adwords continues to be one of the most popular online advertising tools in use by companies today. While you have to pay to use Google Adwords itself, the Google Adwords Keyword Planner tool is free to use.

You can use this free tool to analyze your list of keywords and determine which keywords are likely to net you that perfect blend of competitive edge and relevant results. You can also use the tool to combine keywords into ad sets and brainstorm keywords you may not have thought of otherwise.

Tool #2: SEMRush.
SEMRush has both free and paid options, but the free tools are good enough as a standalone resource to get your SEO campaign up and running. SEMRush focuses on two aspects of SEO research and planning: competitor keyword analysis and organic versus paid keyword ranking. You can analyze up to five competitor websites each day without having to pay. You can also see how changes to analytics affect website keyword ranking, including your own.

Tool #3: SEO Book.
SEO Book is a really neat tool that gives you some unique features you probably won’t find elsewhere. For instance, if you want to know the most common misspellings for keywords you are using, you can find them in SEO Book. You can also brainstorm new keywords and clean your list of non-performing keywords, generate new ad groups for Google Adwords, double check your website headers and much more – all for free.

Tool #4: SEO Site Tools.
SEO Site Tools is a free tool that syncs with the Google Chrome browser. For Safari, the equivalent free tool is SEO Quake. For Firefox, the equivalent free tool is SEOMoz. These tools give you a quick overview analysis of any website – yours or a competitor’s. You can see the rank of each web page, find out who is linking to that page, get the domain authority and page rankings, find out the Alexa traffic rating and many more tidbits of valuable intel besides.

Tool #5: GT Metrix.
GT Metrix, Google PageSpeed Insights, Pingdom and WebPage Test are all good free tools to analyze how quickly and accurately your website and web pages load and display. This is especially important as website loading speed and mobile-friendly sites are being ranked higher in search engine results. You can also compare your own website to competitors’ websites to see where you rank.

Tool #6: Google Analytics.
Years pass and Google Analytics continues to be one of the most comprehensively useful free website ranking and analysis tools available. Google Analytics is still the most popular tool for learning about who interacts with your website (page by page), how they interact, where they come from and who they are. By using Google Analytics you can boost your website’s performance, attract a higher caliber of advertisers and gain a greater awareness of your website’s overall online impact.

With these six free SEO tools you can gain a comprehensive overview of your website’s strengths, weaknesses, opportunities and challenges. These tools may not cost you anything (although some tools listed here also offer paid services you can opt-in for as needed), but they can help you improve the revenue and profitability of your company’s website in many key ways.