SEO can seem very complicated to small business owners. While there’s a lot of jargon that surrounds the practice, the truth is that there are things that any business owner can do to improve his or her search rankings. Below are a few simple tricks that will help improve your website’s rankings.
Target Better Keywords
Keywords might have lost some importance in the overall scheme of SEO, but they’re still something on which you should concentrate. Take a few moments to use one of the great keyword research tools available online and figure out where you can make the most impact. In most cases, you’ll want to work on keywords that are local and specific instead of general. While you can’t always compete on the big phrases, you might be able to do a lot when you focus on your own community.
Clean Up Your Website
Your website is your most important tool. If it’s a mess, people aren’t going to want to use it. Make sure that all of the pertinent information is easy to find and get rid of anything that’s not absolutely necessary. While you might love every design choice that you’ve made over the years, you’ve got to be willing to get rid of anything that makes the user experience worse. Take some time to look at your site with fresh eyes and figure out what can be cleaned out. Your visitors will appreciate it – and so will Google.
Create New Content
Evergreen content is one of the core principles that will define SEO going forward. If you have a website, you should have a blog. If you have a blog, make sure that the blog is updated on a regular basis. This will give your customers a reason to come back and will help you to improve your rankings according to Google’s algorithms. Having a blog can be a double-edged sword, so make sure you provide enough new content to make it worth your while. If you can’t provide the content yourself, make sure to work with someone who can.
Claim Your Listings
Local SEO is more important than ever, and one of the best ways to kick your own efforts up a notch is to claim your Google My Business listing. This listing is incredibly easy to claim and will help you to provide more useful information to your customers. There’s absolutely no reason for you to avoid claiming this listing, as it won’t cost you a dime. You’ll have to do a minimal amount of work, but the effort will pay off quickly. This is one SEO tip you can’t afford to ignore.
Work With Others
While the heyday of directories might be over, it’s still important to work with others on the SEO front. A great way to help your site move up the rankings is to be associated with an authority – and one of the best authorities with which you can associate yourself if your local Chamber of Commerce. Not only can this be a helpful association in your day to day dealings, but it’s a great way to make your site seem more important. Likewise, try to see if you can join up with any other major associations in your own town that will provide links to your site.
As always, the key to good SEO is to keep working on making your more useful for users and Google alike. Put some effort into doing research and making connections and you’ll find your site shooting up the search rankings in no time. SEO can be difficult, but any business owner can master the basics.