SEO Resources

How Sponsored Content Affects the Consumer [Study] Key Takeaways Nearly one-third of Americans would unfollow a social media page for posting sponsored content. Most Americans felt sponsored content made social media pages less authentic (41%). Gen Zers and millennials were most likely to spend money via sponsored posts. Americans were more likely to find influencers’ […]

How Businesses Are Navigating iOS Updates [Survey] Key Takeaways: 54.9% of business owners and marketers felt knowledgeable about the impact of recent iOS updates on online marketing. 62% of business owners and marketers believed that their companies have found a way around the iOS restrictions on marketing. Despite the recent iOS updates,  92.4% of marketers […]

Key Takeaways Almost half of the businesses surveyed opted to hire an outside agency to handle their website redesign. The top reason for website redesign was the company’s evolution and growth making the old website design and/or content redundant. The most common issue after redesign was website speed, followed by broken hyperlinks. According to SEO […]

Key Takeaways Branding and advertising within the clothing industry had the greatest range of gender representation (29.8% mixed) and race representation (49.1% mixed). Across all industries, 2.9% of branding images included LGBTQ+ representation, 2.4% included body diversity, and 0.3% included disability representation. 52.7% of survey respondents felt diversity in branding was important to them when […]