If you’re a small business owner, you know the importance of having a good marketing strategy. Getting the word out to your customers can mean the difference between a business that grows as its profits increase, and a business that shuts down within a year. But with such a massive digital marketplace available on the Internet, how can you attract your clients’ attention and stand out from the rest? Even larger businesses can struggle to make a profit, with so many different companies competing for the same clientele.
To draw in a steady pool of clients, many businesses are relying on search engine optimization (SEO) to send their website to the top of the search engine rankings. SEO is the simple process of boosting your content with relevant search engine keywords that make your website appear higher in the results. This process is completely safe and legal, and one of the most subtle and effective forms of advertising. Interested? Here are a few tips to help you get started.
1. Find Your Target Audience
When you think about your target audience, your first thought might be “I don’t have one–I want to attract everyone.” But while it’s true that you want to attract a broad range of customers, it’s impossible to appeal to everyone at the same time. Choosing a target audience can help you choose more specific, targeted keywords that help increase your website’s ranking in the search engine results. Evaluate your content and consider who you’re writing for–teenagers? Adults in their 30s? Parents of young children? Then use this information to optimize your website.
2. Find Specific Keywords
Once you’ve started optimizing your website, your first instinct might be to stuff your content with every common keyword you can think of. While you should include some common, generalized keywords, specific keywords offer fewer results, meaning that your website has a better chance of appearing higher in the search engine rankings. When you stick to broad keywords like “golf clubs,” your website might get lost in the sea of online businesses. But including some direct keywords like “golf supplies in New Jersey” can lead customers right to your web page.
3. Seek Out Professional Services
Professional SEO companies often have access to special information that’s not readily available, like current search trends, popular keywords, and exclusive information about your demographic. As you start incorporating SEO techniques into your website content, consider investing in professional SEO services. Most companies are affordable, and they’ll be able to boost your website’s rankings much more efficiently. You’ll likely see results in a shorter amount of time, and have access to current trends and search engine data to boot.