SEO Tips for Pinterest

Written by: Jason Bayless | June 17, 2015

Many companies today are getting much more creative in how they market online. With social media sites popping up all the time, there are plenty of good options at your disposal when you want new ways to find captive consumers. Pinterest, for instance, has shown itself to be a very good site because it can link businesses not only with viewers, but with viewers who are ready and willing to make purchases. How does one take advantage of Pinterest? Here are good SEO tips that can help you make the most of your time spent marketing on the site.

Profile optimization matters

Many people focus too much on the content they are producing and too little on the profile that’s behind the content. You need to make sure that your company name is in the account and profile name that you’ve created. Beyond that, you need to produce an account description that is full of keywords related to your field. These things help to build authority for your company, potentially earning more followers, which itself is very important.

Verify your Pinterest account

One of the best ways to improve your appeal on Pinterest is to verify your account. This can be done quite easily, just by verifying the website that’s associated with the account. This will help to establish credibility among potential viewers, giving you the ability to maximize profit potential with your Pinterest marketing.

Take advantage of “Pin It” buttons

The goal when you’re using Pinterest is to have your posts rank as high as possible. This happens more easily if people are pinning your links. The more high-quality re-pins you have, the better off you’ll be. The easiest way to accomplish this goal is to make life easier on the people who are visiting your site. Don’t depend upon people to do the hard work of pinning your items on their own. Rather, install the “Pin It” button, which will allow them to easily pin things without ever having to leave your site. This will have the added benefit of keeping people on your website for much longer.

Description writing matters

When people search for things on Pinterest, the quality of your description writing will matter in a big way. You will want to write descriptions that are full of keywords that people search for. If you’re looking to sell diamond rings, for instance, you’ll want to include keywords about the cut, clarity, and carat count of your advertised diamond. You might also want to include words like “wedding” and “engagement.” Do some research to find out what people are searching for in your field, and include those words in a way that doesn’t make your posting look like spam. This will benefit you significantly over the long run.

Increase your follower count

If you want to rank high on Pinterest and make more money, you’ll need to have a larger number of followers. You can accomplish this in a number of ways. For one, you will want to follow other people. They do not have to follow you, but following them will make it much more likely that they reciprocate. In addition, regularly posting updates to your page will help to juice up your follower count. With more followers, your posts will achieve a higher rank and reach a much larger audience.

Advertising to the right niche

The best thing you can do to increase your Pinterest rankings is to appeal to a tight niche. Many people try to appeal to Pitnerest users as a whole, but this is a mistake. You’ll want to find and target a small niche that is relevant to your company. Choose a niche that is large enough to benefit your company, but small enough that you can use some targeted marketing techniques.