SEO & Social News: Twitter Rolls Out Redesigned Profile Pages

Written by: Jason Bayless | June 09, 2014

Twitter recently announced the launch of a new profile page design. First the new profile was offered to VIPs, and now it is gradually being made available to regular users. Right now the new profile is optional, but there are a few reasons why you might want to go ahead and upgrade to it.

How do I get the new Twitter profile page?

Make sure you’re logged in to your Twitter account, and click over to this page. Scroll to the bottom of the page and click “Get it now.” Now you have the new profile, just like that!

But why would you want to switch, you might wonder? Well, first off, the new profile is remarkably similar to the latest Facebook profile — complete with large cover photo/header image that spans the width of the screen and a smaller profile photo that overlaps the cover photo. So unless you’ve been resisting change on Facebook, too, it’s a format you’re already familiar with.

Other new features on the Twitter profile page give you even more of a reason to switch:

  • Most popular Tweets (those with the most engagement) will appear in a larger font to make your best content easier to find.

  • You can pin Tweets to the top of your page, similar to the way you can pin Facebook posts. That means you can select a Tweet that represents what you’re about and keep it at the top of your profile.

  • Filtering Tweets when viewing other profiles is now possible, too. That means you can select from basic Tweets, Tweets with photos or video, and Tweets and replies.

A few design/formatting notes: You no longer need a background image with the new Twitter profile, because it won’t display. Your profile photo (avatar) should be a minimum of 400×400 pixels, though it will be sized at 200×200 unless someone clicks to enlarge it. And Twitter recommends that the header photo be 1500×500, but for best results on bigger screens, aim for something a bit larger — such as 3000×1000. The maximum file size for the header photo is 5MB.

What does the new Twitter profile page format have to do with SEO?

Twitter use is surprisingly, impressively effective at getting consumers to take action. A new study released by Twitter in partnership with The Advertising Research Foundation, FOX and DB5 found that:

  • 54% of Twitter users surveyed had taken action in some way after seeing brands mentioned in Tweets. Of those, 23% visited the brand’s website, and 20% visited the brand’s Twitter page.

  • 19% of study respondents said they would consider trying a brand after seeing a Tweet about it, and 20% had conducted a Web search for a brand after seeing a Tweet about it.

  • 80% of Twitter users surveyed had mentioned a brand in their Tweets during a specified period, and for the month of January alone, 99% of these Twitter users in the study had seen a brand-related Tweet.

  • 45% of survey respondents took action after seeing a brand-related Tweet from the brand itself, and even more (63%) took action after seeing brands mentioned in non-brand Tweets. And Twitter users visited both the brand’s Twitter profile and website.

What that means for your brand is that you can’t leave any stone unturned when it comes to online marketing — and your Twitter profile might be more influential than you thought! And with speculation running high that Google pays attention to social signals in the way it assigns PageRank, it makes sense to put as much effort into your social media campaigns as possible for both SMO and SEO.