SEO Mobile Search in 2016

Written by: Jason Bayless | March 14, 2016

The way that you conduct your mobile search engine optimization in 2016 will determine the success or the failure of your business. Here are some of the things that you need to keep in mind when it comes to your mobile SEO.

– The speed of your website will greatly affect your search engine optimization.

Google has made website speed a very important part of its search engine rankings since the year 2011. Since it introduced its patented Speed Tool into the marketplace, websites have been forced to improve their resource payload and organization in order to make the website load as fast as possible. A time difference of as little as a half a second can make the difference between a page one website and one that is buried, never to be found. You must make your mobile website as fast as possible if you want to attain the visibility that your business deserves.

– Make sure that your website content is relevant.

Aside from website speed, the relevance of your content is of the utmost importance. You must sure to keep up with the latest happenings in your industry. Because of the real-time nature of news coming from websites like Twitter, search rankings are definitely geared towards websites that are dynamic. There are plenty of third-party applications that allow a webmaster to connect a streaming input into a website for a consistent change and update in content. These websites will definitely receive more priority from the major search engines in 2016, especially in the mobile space.

– Try to make your website dynamic if possible.

There really is no such thing as a successful static website anymore. Because of the reasons mentioned above, the major search engines lean towards investing in dynamic websites. However, there are other reasons that you want your website to be dynamic as well. Another one of the major characteristics of successful websites is the ability to hold the attention of its audience. Dynamic websites attention much longer than static websites. The major search engines pick up on this human activity and increase the search ranking of the websites that are able to accomplish this. As such, use every tool that you possibly can to keep website dynamic and up-to-date for your human visitors. You will definitely see the results in your search engine optimization efforts.

– Use the right format.

The large, posterboard backgrounds that seem to be everywhere these days are actually there for a reason. Although styles change over time, the WordPress style of large backgrounds tends to provide a level of security for new visitors to a website. Conformity is actually a plus in this area. Keep your ear to the digital street so that you can figure out when this trend changes. It will likely change when people become more attuned to the mobile environment as a whole. Right now, the mainstream is just becoming accustomed to doing day-to-day business on a mobile phone. The market is far from saturated, and there will be more people who are coming into the marketplace during each new business cycle. When this begins to level off, you will likely see more variety in the backgrounds and the layouts of websites across the board.