“Search engine optimization in the year 2018 is upgrading itself more quickly than ever. The techniques that worked just six months ago will only get you lag and slow down today. Along with this, you can expect additional competition from new businesses in your industry. With all of this in mind, let us take a look at the definitive best practices for your search engine optimization in 2018.
Streamline Your Link Profile
If you have not heard of the Google Disavow program, then you need to make a beeline for the latest blog on this incredible tool. In today’s world of search engine optimization, the quality of your link profile is much more important than the quantity of the links you have. As a matter of fact, if you have links that are pointing to websites that are not trusted within Google, you may actually lose search ranking.
Take the time to streamline your link profile so that you do not have to deal with the shared punishments of poor sites. Disavow any links that are coming from low-quality websites, and make sure that you redouble your efforts to link only to high quality websites in the future. In short, date up.
Indirect Content is King
If you try to sell to hard to your audience these days, Google will punish you. Believe it or not, Google has the ability to differentiate between positive and negative comments about your business on review sites and in social media. As all of the marketing gurus are telling you to aggregate your data for your own internal assessments, Google is already doing this when it comes to your brand.
One of the best ways to avoid being overly scrutinized by your target market is to deal in indirect marketing content. There is no such thing as a good direct sales pitch anymore. People like to understand what you have, not be convinced of it. They want to make their own decisions about what to buy, and there is very little that you can do to directly convince the average online consumer about the worthiness of your product. The bottom line – don’t try. That will only lead to negative reviews and bad social media comment threads. This will only lead to a reduction in your visibility on Google and on the rest of the major search engines.
Pictures and Videos are Indexed Now
In previous business generations [read: 12 months ago], creating meta-tags for your images and proper headlines for your videos was not very important. However, ever since Google started to index pictures and videos in their own search lists, the tables have definitely turned. You need to treat all of your multimedia in the same way that you treat your text.
As a matter of fact, you may now incorporate pictures and videos into your text blogs as a way to get indexed on three lists instead of one. This is a very effective strategy that will help your target market to find you that much more quickly. Although the average business person is catching up, many website owners still do not have the ability to create great, high quality pictures and videos. You will still be in the lead if you have the ability to create content in this way.
Consistency is Key
There is also no such thing as blowing your way to the top of Google these days. If Google sees that you have zero links directed to your website one day and 3000 the next day, it will assume that you are cheating. This is especially important if you cannot generate 3000 new links every single day. It is much better to generate a few links every day and consistently grow your link profile. This way, Google will come back to your site more often. It will view the site as dynamic.
On top of this, your human audience will express more interest in your website as well. If you are adding new links every day, that usually means that you are adding new information. If these links are relevant, then your audience will naturally be interested in them. If you can get a baseline audience interested in your work, then the major search engines will definitely follow. They have modified their algorithms to include the behavioral patterns of your target market, meaning that they are watching how humans respond to your website.
In short, there is definitely very little wiggle room between how your site performs with human visitors and the search engine crawlers. Do not try to full either of them. If you do, the other one will definitely come back to bite you before long.”