YouTube is a way to gather traffic like never before, creating a dream situation for SEO marketing. There’s one problem, though: YouTube is very crowded. The site estimates that 100 hours of video are uploaded to the site every minute.
Considering just how much traffic there is on these already existing and newly published videos, how can you hope to make any sort of blip on the radar when it comes to your videos? The answer is simple: video SEO.
One method of trying to get your videos out there is to just send them out and hope that one of them goes viral. As you might imagine, this almost never works out. The far better way of doing things is to create videos that are optimized for SEO in order to maximize the viewership of them. Let’s look at some ways that you can maximize your use of SEO tricks to get your video up in the ranks.
Use long descriptions.
Simply put, Google and YouTube can’t watch your videos. What they can read is the actual description that you use for your video. Some users will make their descriptions painfully short and without the use of targeted keywords.
The far better way of doing this is to lengthen the size of your descriptions almost to the point where they’re blog posts in their own right while in the process using carefully placed SEO keywords that read well with the rest of your description.
Optimize around video keywords.
One of the things about how Google and Youtube works is that they’ll have different results for different keywords. So, for cute cats they’ll tend to have video results at the top of the page on Google and plenty of results on YouTube.
If instead a user were to search for back pain, they would likely get nothing but text articles on Google and very few results on YouTube. This is something that you can take advantage of by using keywords that show up both on Google and YouTube. This way, you’ll be doubling your effectiveness.
Utilize online communities.
It comes as no surprise that online communities would shy away from spammy posts that have nothing but keywords and video URLs. What they actually appreciate, though, is a helpful post that can help answer a question.
One of the best ways to take advantage of this is to find a question that a user in the online community has that relates to your video. Kindly answer the question and provide value, then link to your video for some added help. This will both be appreciated and will lead to high quality, high-retention views.
Encourage subscribing and liking.
Along with providing a high-quality video for your community, you’re also going to want to drive up the number of subscribers and likes that you have. The reason for this is that likes (and especially subscriptions) both work in your favor.
If YouTube sees that you have many likes and subscriptions, your videos will be much more likely to be higher up on the list. One of the best ways to drive this up is to ask at the end of the videos for your viewers to like and subscribe. If your video added value to the lives of your viewers, you’ll be very likely to get these likes and subscriptions that you’re looking for.
When it comes to drawing up viewership and ultimately customers, one of the most important things to do is to take advantage of video SEO. YouTube operates in a way that checks the descriptions of videos in order to rank videos, and this is a system that can easily be taken advantage of. When coupled with a call to action to like and subscribe at the end of a video, it’s possible to make a killer SEO optimization strategy that brings value to you and your viewers.