SEO for Copywriters: Tips on Measuring SEO Impact

Written by: Jason Bayless | January 05, 2018

Any business that wants to succeed in search engine optimization campaigns must use a diversified strategy to achieve the best results from Google AdWords to long tail keywords and many other tools. However, it has proven to be a challenge for many companies in determining whether their SEO strategy is working. Most business enterprises monitor their conversion rates and track the AdWords campaigns. This, however, is not enough to follow your SEO campaign progress as it gives partial information about the strategies you have implemented for SEO. For instance, it is hard to determine the reason behind a sudden web traffic increase or drop off, one of your competitors may, for example, be optimizing their sites with similar keywords as you or you have been punished by over-optimizing a particular web content.

The sudden change may also be as a result of success or failure of your marketing campaign. You can use SEO metrics to track the performance of your business website as compared to your competitors across the full range of search engines. This gives the business owner or manager a more comprehensive picture of their search engine optimization strategy. An SEO metric that entirely works for one business may mean nothing for another as every website is unique in its respect. However, there are universally essential metrics that can be used by any company for purposes of SEO. In this article, we are going to highlight the most critical monitoring tools and tracking metrics that are paramount in determining the progress of your search engine optimization strategy.

Search engine traffic
It is essential to measure search engine traffic as it allows you to compare your market share versus how your website is performing regarding product promotion. It is paramount to comprehend search traffic versus direct navigation versus referral traffic. You will be able to identify the weaknesses of your SEO strategy and track the emerging trends over time by knowing both the traffic percentage from a particular source and the total number of visitors to your website. For instance, it will be accurate to infer that your SEO strategy is in big trouble if your SEO traffic suffers from a significant fall off. On the other hand, your content marketing campaign is on point if you have a bump in traffic related to affiliate links. If you experience a sudden drop off in your website traffic, understanding your site’s market share will prove to be of great help.

Domain Authority
Domain Authority can be defined merely as the performance of your website in search engine charts such as Google. By the use of Domain Authority, you will be able to predict the performance of your site when compared to other competitors based on the strength of your link profiles and website pages’ power on Google rankings. The score in Domain Authority is determined by an algorithm that was devised by SEOmoz. Your ranking in Domain Authority is critical in the determination of how your website performs as compared to your competitors.

The Tracking of Keyword rank
Keyword rank tracking is critical in helping your business enterprise in keeping an eye on competitors. For instance, an affiliate management firm may be interested to know whether unscrupulous business entities are using their trademark to market their products online. One of the most paramount tools for monitoring your SEO is Keyword rank tracking. Some firms are now using tools such as keyword alerting functionalities and monitoring to track their brands and trademarks across the internet. This tracking service will also let you know whenever a competitor is optimizing for the same keywords as you.