SEO Copywriting Tips: 6 Advanced Techniques

Written by: Jason Bayless | January 10, 2018

Are you ready to take your copywriting to the next level? Sure, mastering the basics, such as using meta descriptions and titles to grab attention, give you a great start, but you should always want more.

Use the following six advanced copywriting techniques to create world-class content that motivates and engages audiences.

Be concise

Some copywriters fall into the trap of writing for business as they would for a college professor. As a result, they produce bloated material that has large paragraphs and lots of structure. You should avoid that.

Instead, write in a way that quickly addresses your audience and introduces your main point. This way, readers quickly can get the gist of your topic and decide if they want to continue reading.

Get emotional

Many internet users have become desensitized to blog and social content to the point where only a fraction of them will read your content. To break through, use headlines that trigger people emotionally.

As you read through your copy, pay attention to when you get bored. At those points, inject some words and phrases that compel a reaction from your audience.

Use search engine cues

To get a boost, visit the search engine for which you want to rank and search for your primary keyword. Next, notice the search suggestions that appear as you type. These are related keywords that the search engine has already vetted for popularity.

After your search results appear, scroll to the bottom of the page to see latent semantic index (LSI) keywords. Make a list of these keywords and naturally integrate them into your copy.

Choose long tail keywords

If you choose the wrong keywords, your copy may fail, even if you follow search engine cues. Find the keywords that match your topic by using a third-party keyword tool. Doing so will give you instant access to the key phrases that can target your message to the right audience.

Not every keyword tool is equal, so try as many as you can before settling down. Even if you need to pay for the service, do it. The results you get with your copy will more than compensate you for your investment.

Study online classes

Sure, you can take online classes to help you learn copywriting tactics, but you don’t have to. All you need to do is pay attention to how successful people teach.

When you learn why people will pay for some content and while other courses collect dust, you will have the ability to add the flair and pizzazz needed to make your copy appeal to large audiences.

Use a blueprint

Sometimes, you might write a fantastic piece of copy that attracts attention and engages readers. Other times, your work may fall flat.

Get some consistency by creating a blueprint that you can use every time you write. If you need pointers, search online for some templates that can help you create award-winning copy day-in and day-out.

Put the above tactics to use in your everyday workflow and you will soon see that you attract relevant readers who will consume your content and keep coming back for more. As a result, you can achieve your goals and enjoy a fantastic bottom line.