In case you haven’t noticed, the Internet is growing by leaps and bounds every second of the day. Every time you search for something on Google, millions of results are offered to you, yet there are still only a handful of slots available on the first page of the search rankings, and if you are not listed on the first page, nobody is going to find you.
With thousands of new webpages popping up every day, you have no choice but to move forward. There is no such thing as standing still. If you are not pushing forward to rank higher in the search engines, then you are slipping further away from the front page.
Search engine optimization is one of the keys to putting your website on the map and keeping it there. Here are two important SEO best practices to help keep your website moving forward in the SERPs.
1. Stop Rehashing The Same Old Content
When creating a new piece of content, whether it be an in-depth article, a short news blurb or a quick blog post, always ask yourself, “Why should people read this post?” If there are already hundreds of articles out there on this same topic, then why should yours rank any higher than the others?
Every page you put on your website needs to be unique. Don’t think that rewriting content and regurgitating old information will get you very far today. You have to come up with something new.
When writing about a topic that someone else has already covered extensively, you have to make sure that you put your own spin on it. Be creative, and go the extra mile to provide something new and valuable to your readers. You can add graphics, photos, videos and other media to set your content apart from what already exists. You can also go deeper into the topic, taking a narrow slice of it and really digging down deep.
The bottom line is that you have to offer something that isn’t already out there, if you want this content to rank.
2. Improve Your Conversion Rate
Sooner or later you’re going to have to accept the reality that you just can’t rank on the front page for everything. This is especially true for high-volume keywords. Consider this: What if you never get on the front page for your main keywords? Then what will you do?
As more businesses are going online and more content is being produced it just makes sense to start looking beyond search rank. Traffic is important — vitally important — but it’s not everything. You can have all the traffic in the world, but if your conversion rate is terrible, you’re leaving money on the table. Since it’s becoming more difficult to rank for high-traffic keywords, one of the best SEO practices going forward will be optimizing landing pages and improving conversion with the traffic you already have.
Don’t waste traffic! You worked hard to build a site, create content, push your content out through social media and market your business. You worked hard to get traffic to your website, but now that you have people coming to your site, are you providing them with the information, products and services that they’re looking for?
Conversion is king. If your traffic is not converting into leads and sales, then you are wasting your time. Don’t just focus on getting people to your site. Make sure that when they arrive, they are finding exactly what they’re looking for. Do this, and your business will be much more successful.