SEO 101 for Businesses

Written by: Jason Bayless | November 06, 2015

If you’re starting a new business, you already know there are a great many tasks you need to complete. So many details must be addressed in order to get your venture up and running. One aspect that should not be overlooked is setting up a website and making sure to incorporate at least the basics of SEO in your online presence. For those who have only a general idea of what SEO entails, it is the process of ensuring your business webpage ranks highly in the search engines like Google and Bing. SEO stands for search engine optimization. While many of the more complex aspects of optimization will need to be taken care of by your web designer, there are some things you can take on yourself when it comes to SEO for business.

Keep Tabs on Your Standing

In order to know whether people are visiting your site and whether your site’s influence is increasing with time, you’ll need to monitor your analytics. Page Rank is a method of distinguishing the influence and effectiveness of a website by assigning it a number between zero and 10. To give you a frame of reference, Google ranks 10. You can monitor your own site’s Page Rank using online tools such as Alexa or installing the Google toolbar. In addition, ask your webmaster how to check your website’s referral log so that you can get a picture of who is visiting your business’s site. This information will help to determine if your SEO practices may need some tweaking.

Keywords Are Essential

Keywords are terms associated with your business. They are the ones potential customers will most likely use when searching online to meet their needs. Therefore, it’s absolutely essential that you use keywords throughout your website. You can get professional help with this process, but it’s a good idea to brainstorm some strategies on your own to make sure your webmaster understands your particular business and vision. Optimizing your website’s URL is a good place to start when it comes to using keywords. Think of ways to incorporate the name of your business with the location if you want to attract local customers or utilize the name of your product in your URL to make things even more specific. Think about terms or phrases that will be used to find what you have to offer. Then add those strategically to the page header, content and meta tags on your site. Don’t go too crazy, though. Otherwise, the search engines may flag you as a spammer.

Use Linking Effectively

To increase SEO, you’ll want to link to other reputable sites and to your own. In order to do this, you can get in touch with businesses that are in your niche or that complement yours and ask for a link to your website to be added to their own. Offer to give them a return link on your site. If they have a quality website, you will gain points for being associated with their name. When you create new content for your own site, you can link back to a related page on your site or to your contact page. This creates links within your site, gaining you more exposure in the search engines.

These are merely a few easy to implement tips for understanding SEO 101 for business. While these tips are basic, they will get you started and can help you communicate more effectively when working with your webmaster.