Search Optimization for Web Developers

Written by: Jason Bayless | March 08, 2017

If you are planning on opening a brand new business, you’ll need to make sure that business is properly advertised. To ensure this, you’ll need to have an official company website. This site will need to receive plenty of advertising in order to reach the public and establish your brand. In order to achieve this important goal, you’ll need to make use of a technique known as SEO (Search Engine Optimization). This is the technique by which you make sure that your website gets ranked as nearly as possible to the top of the results list on Google, Yahoo, and every other major search engine.

You’ll Need To Make Your Site Fully Accessible To Search Engines

The first step in ensuring maximum visibility is to make sure that your site is fully accessible to search engines. This means that all of your content should be picked up as soon as possible by Google and listed in all search results for goods and services in your industry. When these results come up, you naturally want your content to come up first, or at least as close to first as possible. There are a number of techniques that you can make use of in order to achieve this highly desirable result. These are techniques that will enable search engine robots to give your site a high ranking.

You’ll Need To Optimize Your Website URL For Fast Search Engine Results

Your URL is your address on the Web. It’s the phrase that people type into the search bar or click on in order to be taken directly to your official company website. You will need to make sure that your URL is as memorable and easy to type as possible. This is true not only for people who will see your URL, but also for the search engine robots that will do the job of recognizing your content and transferring it to search result rankings on Google, Yahoo, and the like.

Make Sure That Your Website URL Is Short And Descriptive

There are a number of techniques that you can employ in order to make sure that your URL is as clean and efficient as possible for easy search engine recognition and pickup. As noted above, it’s an excellent idea to keep your URL short and descriptive. Don’t add any unnecessary words or phrases that will make it hard to type or hard for a search engine robot to recognize and transcribe. It’s also a good idea to use hyphens instead of underscores. For example, “Hard-Lemonade” is better than “Hard_Lemonade” because a hyphen is much easier to recognize than an underscore.

Be Liberal, Yet Careful, With The Key Words You Select

It’s a good idea to spread your chosen keywords around your site in a liberal fashion. At the same time, you will need to be judicious concerning the precise keywords that you do select. Their placement should also be strategic. For example, if you decide to place a keyword directly into the URL of your site, it should be an “evergreen” that will hold good as a description of your business for many years to come. This keyword should be placed at the very beginning of your URL so that the search engine robot will quickly recognize and transfer it to the rankings. A shorter phrase is a more effective one.

Make Use Of Use Meta Tags And Meta Descriptions For Your Website

A meta tag is a description you give to a search engine concerning the content of your website and the various pages on it. A meta description is a short capsule description of your entire site. Both of these tags should be as short, informative, and strongly worded as possible. Much of your success in the rankings will depend on the strength of your tags, so make sure you assemble them with great care.