Search Engine Optimization Tips For Your Blog

Written by: Jason Bayless | June 22, 2015

Your blog can be an excellent tool for building trust, educating prospects, establishing stronger relationships with your existing customers and building your brand. It can also play a significant role in helping you optimize for major search engines. Following are six, simple SEO Tips for creating and maintaining a blog that will enable you to capture and hold a first page rank.

1. Seek Out Trending Topics

Search engines respond positively to sites with lots of new content. For website owners, the best way to add new content is by have an on-site blog. You can gain optimal advantage from any new posts that you produce by making sure to target tending topics. You can do this by using search engines to see which subjects web users are currently tracking. Then find a way to make one of these topics relevant to your niche and frame your post around it. Although keywords are much less important in current SEO best practices than they were in the past, keywords pertaining to trending topics will help you organically drive your blog to the first page of search results by creating a significant and steady increase in traffic. When you create a popular blog that targets popular subjects, SEO becomes a process that primarily takes care of itself.

2. Add Lots Of Images And Label Them Properly

Images add more visual intrigue to blogs by breaking up text and adding color to the page. They can also help you achieve a higher page rank, especially when labeled correctly. Fill out alternative text fields, include keywords in file names and always create short, keyword-rich descriptions of the images you upload. You can also enhance your blog posts by adding videos and infographics or other images that have keyword-dense descriptions and file names.

3. Encourage Your Readers To Join The Discussion

Comment sections are often just as interesting as actual blog posts. In fact, most loyal readers look forward to these discussions just as eagerly as they anticipate your new posts. It is also important to note that some comments are naturally keyword rich, especially when it comes to long-tail keywords. This means that they can help you optimize your pages for very specific search terms without any major effort on your part.

4. Use Social Media To Advertise Your Posts

Social media can have a snowball effect on your blog readership. If you go out of your way to craft timely and insightful posts on trending topics, your readers will start recommending them to others. Any time your blog receives a massive influx of visitors, it will quickly climb its way to the top of search engine results. This means that you should announce new posts on each of your social networking profiles and encourage readers to share them.

5. Make It Easy For Others To Share Your Posts

Add social sharing buttons to your blog so that readers can share your posts without a lot of effort. You can also integrate social media and blog comments, so that any comments made on your blog will also show up on your social media profile. This will attract more attention to your pages and significantly increase overall reader engagement.

6. Link Out To Reputable Sites And Establish Symbiotic Linking Relationships

When you mention another blog or blogger, make sure to include links to the information that you have referenced. One of the best ways to enhance the SEO value of your blog is by having lots of inbound links from other, high-quality sites. The best way to build symbiotic, link-sharing relationships is by making your platform beneficial to others.