Search Engine Optimization For Beginners

Written by: Jason Bayless | March 16, 2018

Search Engine Optimization (or SEO) is one of the most common yet most misunderstood concepts in the world of content marketing. Many who are new to the game stop unintentionally short of utilizing all the facets of SEO that equate to a website’s overall success in rankings.

Today, let’s have a look at some of the easiest and most common SEO strategies that you can use while developing content to ensure that all your content gets the attention it deserves.

It is always far easier to implement good SEO during the creation of content than it is to fix problems after an audit. With that in mind, here are four key areas of optimization that those new to SEO should recognize and understand.

#1 – Keywords

Keywords are the cornerstone of good SEO since written content is usually what the major search platforms notice and catalog first. There are multiple keyword selection tools available to help you determine what keywords pair best with your content.

Keep in mind that keywords are not static. The market is in a constant state of flux and the way people seek information on given topics does shift over time. Some keywords do have a very long shelf life, but effective SEO demands that we constantly research and use keywords that are relevant at the moment. Don’t neglect this part of your SEO strategy. All other efforts will likely fall flat if you do.

#2 – Content Optimization

Along with relevant keywords it is imperative that you present your audience with a steady stream of high-quality content. Regular updates to your site help it rank consistently high. The better the content and the more optimized it is, the better your rankings will be. Here are three key areas of content creation upon which we think you should be focusing the bulk of your SEO efforts:

– Blogs and web articles: Update your site regularly with articles and blog posts that are at least 350 words in length with about a 1 – 1 ½ percent keyword density. That means one or two keywords per hundred words max. Use keywords organically and use connecting words like “in” “at” or “near” to help them flow naturally.

Also be sure to present your copy in small chunks. In most cases, three sentences per paragraph is plenty. Whether you present your articles on a single page or paginate your articles (presenting content on multiple pages per article), you want to create an atmosphere of fast, pointed, factual information.

#3 – Page and Site Optimization

Your website, and all its individual pages should be fully responsive (optimized for viewing and engagement on all platforms and devices). Multimedia files should be compressed as much as possible without sacrificing visual or audible quality. The faster your pages load, the better they will rank. You might even want to consider a fast cloud hosting option to help alleviate lag on your hosting company’s server, especially if your site shares space with lots of others.

#4 – Off-Page Promotion

There are several effective ways to promote your content offsite that can aid in your SEO efforts. Posting links to your blog posts, articles, and web pages on social media is a great place to start. Promoting your content with boosted posts and paid ads is an even better option. All of those actions create backlinks to your content, especially when shared on social media, and the more links that exist to your content, the better it will all rank.

Utilizing all of these strategies will help you develop a solid framework for successful optimization. We hope you found the information in this article useful and will use the advice to build a solid SEO strategy for your website.