Planning For SEO Success In 2017

Written by: Jason Bayless | January 06, 2017
As 2016 comes to an end, many business owners are thinking about which strategies they should deploy to ensure that their companies become increasingly successful in 2017. If this is your objective, now is the time to recognize the role that a cutting edge, customized SEO plan can play in helping your company obtain an exceptional bottom line in the New Year. You can use some or all of the strategies outlined below to increase the likelihood that your firm will attain an exceptional SEO:

1. Content, Content, Content.

One of the most important SEO strategies to implement in 2017 is content marketing. Content remains the central online resource that internet users will examine to develop an opinion about your brand, and it is also the medium through which you expose more and more members of the target market to your product or service line. As such, learning how to create incredible content and publish it in a manner that makes your brand increasingly visible is immensely important.

There are multiple strategies you can employ to optimize your content. First, you should remember that online users typically don’t read an entire piece of content. Rather, they quickly skim through it to locate the information they find important or entertaining. With this principle in mind, you should use textual elements to ensure that your content is scannable. Some textual components that may prove particularly beneficial include:

• concise calls to action
• headers and subheaders
• bullet points
• internal and external links
• infographics

Another strategy you can employ to optimize your content is making it more engaging.

2. Build Brand Ambassadors.

Another SEO strategy you should definitely employ into your 2017 campaign is building brand ambassadors. Brand ambassadors are individuals who speak favorably about your product or service line to individuals in their social networks. This could include anyone from a friend or family member to a co-worker or business partner. This technique will help improve your search engine rankings by drawing people to your brand through word-of-mouth advertising. Word-of-mouth advertising is one of the most powerful forms of marketing because people tend to trust the opinions that other individuals have developed about a brand through their first-hand encounters with it.

There are several ways that you can build brand ambassadors. In many cases, the simplest and most effective route is using Share Buttons. These Share Buttons enable people who visit your site to share your blog posts, web articles, and/or videos with individuals in their social networks via social channels like

• Twitter
• Facebook
• LinkedIn
• Pinterest
• Instagram

Another strategy you can implement is encouraging satisfied customers to write positive reviews about your brand. As noted in Entrepreneur, the majority of consumers view online reviews in the same authoritative light as a personal recommendation. Thus encouraging customers who like your brand to speak favorably about it through an online review is a wonderful way to both increase your company’s visibility and encourage conversion. Both of these factors can help improve your brand’s sphere of online authority and influence.

3. Make Your Website Mobile Friendly.

If you want to obtain optimal SEO success in 2017, make sure that your entire website is mobile friendly. This strategy is immensely important because it ensures that people who use electronic devices can access your product pages without difficulty. As noted in Entrepreneur, Google accepts three options for mobile sites: dynamic serving, mobile subdomain set up, and responsive web design.

Don’t Delay: Start Building Your SEO Campaign Today!

If you’re ready to make your company increasingly profitable in the online realm, placing primacy on your SEO campaign is a wonderful way to realize the objective. You can use some or all of the strategies outlined above to ensure that your search engine optimization efforts keep your company going and growing in the ecommerce sector!