Optimizing Your Website For SEO & Content Marketing

Written by: Jason Bayless | July 21, 2017

In today’s world, more and more business owners have realized that their website functions as their online “”store.”” In recognizing this reality, corporate leaders are oftentimes enthusiastic about learning how they can enhance their website to ensure that they attain exceptional conversion rates from online sales. If this is one of your professional objectives, it’s important to know that the use of SEO and content marketing strategies can take your website’s conversion ability from average to exceptional. Below you’ll find just a few of many strategies you can implement to realize this brand-building objective:

1. Do Target Market Research.

One of the most important SEO strategies to incorporate into your website optimization plan is target market research. This form of research involves learning as much as possible about the individuals who are most likely to invest in your product or service line. Four of the main target market research categories include:

• demographic (age, gender, ethnicity, education, income, family size)
• geographic (city, state, neighborhood, etc.)
• psychographic (lifestyle, personality, values, life stage, social class)
• behaviouristic (consumption, attitude, loyalty, buying pattern, etc.)

Once you’ve attained this information, you’ll be able to tailor all of your content to your unique audience.

2. Make Your Content Scannable.

In addition to using SEO strategies like target market research to optimize your website, focus on making your content scannable. This content marketing technique is immensely important because research studies show that most online readers don’t read content in full. Rather, they scan through the content to locate the specific piece of information they want.

Luckily, there are numerous textual elements and writing strategies you can incorporate into your content to ensure that it is scannable. Some of them include:

• one idea per paragraph
• bullets
• headers
• subheaders
• numbered lists
• inverted pyramid style (conclusion stated at the beginning)

3. Optimize Engagement.

As many internet advertising experts know, optimizing engagement is one of the most effective content marketing strategies on the block. This strategy involves implementing various strategies to get your audience actively involved in learning more about your products, making purchases, promoting the line to their friends, etc. Luckily, there are hundreds of engagement strategies you can implement to realize this objective. One is structuring some of your content in Q & A format. With this format, your audience will ask you specific questions about yourself or the brand. You’ll then publish a piece with their questions and your answers.

Another great engagement strategy that you can incorporate into the content marketing process is Share Buttons. These buttons get your audience actively involved in forwarding content about your brand to other individuals in their social networks through the use of online channels like Facebook, Google+, Twitter, Pinterest, and Instagram. A third engagement strategy that can take your website conversion rates to a new level is a compelling call to action. This call to action should create a sense of urgency that motivates the prospective buyer to make a purchase, sign up for an enewsletter, or complete some other act that somehow leads to conversion. One sample call to action that might prove effective for your company is “”Buy Our eBook Before 11:59PM And Get 50% Off!””

Don’t Delay: Start Optimizing Your Website Today!

If you’re serious about making your ecommerce efforts as successful as possible, it’s time to focus on the use of SEO and content marketing strategies that work. You can use some or all of the techniques outlined above to ensure that your website becomes a revenue-generating wonder. In most cases, it is beneficial for a business owner to hire a team of skilled digital advertising experts to implement the strategies listed here. Get going now so your company can start to attain exceptional conversion rates from website sales!