On-Page SEO Tips And Tricks

Written by: Jason Bayless | October 14, 2016
Search engine optimization is basically a popularity contest. We always hear about the importance of links, but a big part of that popularity contest is how good your content looks. This aspect of the popularity contest is called on-page SEO, and it’s relevant to each and every individual page of your website.
On-page SEO Optimization Tips

On-page SEO amounts to all of the things that you are doing on your web page to make sure it’s attractive to Google. What exactly you have on your web page will give you points in Google’s ranking algorithm. It’s true that you want your site to look nice with a current design and have useful navigation. But the Google Bot is not going to base its decision to rank your page on those factors. Here are some tips to improve your on-page SEO so you can start ranking in the search result pages (SERPs).

Pick one keyword phrase for every page.
You’ll want to optimize your page for a specific keyword phrase. You should aim to include your target keyword phrase in the first half of your post, preferably within the first 100 words. If you have a deep understanding of a particular topic, try to understand all of the phrase variations that different people might use to find your content. It can be helpful if you understand industry-specific jargon to help you come up with these phrases. Search engines used to love seeing these keyword phrases repeated, and that created more and more unnatural writing where keywords were stuffed in the content at a predetermined frequency. Fortunately, search engines now place a premium on readable content and prefer writing that flows naturally.

Search engine optimize your title.
Title remains one of the most important on-page SEO factors. Make sure that your target keyword phrase that you’re interested in ranking for is included in the title. You want the number of characters in your title to be no longer than about fifty characters long. The reason behind that is when you search Google, you’ll see the presentation of your page in the search results as a summary. This summary will have your page’s title and then a short description of what your page has to offer the searcher. If you use a title with more than approximately fifty characters, then that might go beyond what Google can actually display on a smartphone screen.

Pay attention to your meta description.
Meta descriptions are important as Google will sometimes use them in the SERPs. When crafting your meta descriptions, go for one that matches the search engine user’s intentions.

Use headings on your page.
The different heading styles that you can employ might be dependent on your content management system. Styles are ordered by importance: an H1 tag is the most important, down through H2 tags, H3 tags and H4 tags. The H1 tag should reflect your keyword phrase and be a good representation of the entire content of the page. You can use variations of this phrase in your H2 tags. These can be synonyms or whatever phrases are closely related to those keyword phrases.

Use rich media on your page.
No one wants to read a huge block of uninterrupted text. Headings can help break up a page, but multimedia like images and video can add even more depth to a page. If you have images, make sure they are named with keyword-rich phrases that help support your target keyword. Also, fill in the alt tag as Google still reads this. Images are also available from Flickr (and videos from YouTube) that can be embedded on your page without you having to host it.