Mobile Friendly for SEO

Written by: Jason Bayless | February 26, 2016

Consumers are utilizing mobile devices to determine who they will do business with in greater numbers than ever before. The consequences of failing to optimize your site for mobile traffic are no longer something that can be ignored. The right site design and layout, mobile-friendly marketing methods and the latest SEO techniques can all go a long way towards ensuring your business enjoys the level of visibility and prominence it needs to achieve success in today’s increasingly mobile marketplace. Mobile website optimization can enhance the effectiveness of SEO methods, improve customer satisfaction and lead to increased sales revenue.

Mobile Website Optimization

While checking to see if your website is mobile friendly is relatively simple, making changes to your site layout and design can often be a more complicated undertaking. While creating and implementing a mobile application offers many potential benefits, ensuring that mobile visitors to your website enjoy the best experience possible is never a consideration that should be taken lightly. Websites are often critical in terms of ensuring customers form the right initial impression. Anything less than an attractive, professional and easy to navigate mobile site could prove to be a costly liability.

Mobile Optimization Benefits

Browsing a desktop website on a smartphone or tablet is often a frustrating and time-consuming experience. Mobile friendly sites provide a range of key benefits that include:

  • Enhanced user experience and greater customer satisfaction
  • Faster navigation and download speeds
  • Improved SEO performance
  • More professional brand identity

Ensuring that all visitors to your site are provided with the best browsing experience possible can be of critical importance. SEO techniques like customer reviews and link-building strategies can be of limited benefit when poor site design leaves frustrated customers turning to your competitors.

Selecting the Right Configuration

A well-designed mobile site is the core of any SEO plan or strategy. Selecting the right site configuration is often a more essential concern than many businesses might realize. Configuration errors can lead to smartphone traffic losses as high as 68 percent. While a responsive site design offers plenty of benefits, a more balanced hybrid approach is often ideal when it comes to meeting your marketing needs. Slow mobile sites, hard to navigate layouts and configuration issues that may frustrate visitors can significantly decrease the benefits that implementing a mobile-friendly site may provide.

Encouraging Customer Interaction

Customer reviews posted to third-party sites and social media posts play an essential role in any SEO strategy. Ensuring that your mobile visitors are provided with the best features, ease of access and quality of experience possible can make a world of difference in your efforts to encourage positive feedback and participation. Positive reviews, customer testimonials and posts shared on the most popular social media sites can do much to increase site traffic and ensure that your business enjoys the level of visibility needed to distance itself from the competition.

Keeping Pace With the Latest SEO Trends and Techniques

Search engine optimization is a constant process. Neglected websites and SEO strategies that fail to incorporate the latest methods and newest technology are rarely able to produce the level of results today’s businesses require. Continually improving your website will benefit your brand recognition, enhance your online visibility and ensure users are provided with the best experience possible. Configuring your site to support mobile traffic is just one of the many small steps that can lead to greater SEO success in the days to come.