Link Building: 5 Best Techniques

Written by: Jason Bayless | February 08, 2016

Properly building and managing website links are important because search engine algorithms, such as Google Penguin, are very critical of poor linking practices. To remain at the top of the search results rankings, website owners must improve their link management competency.

Create a Blog
Avoid simply making a basic blog with only a few posts and many backlinks to the site. This will not only waste your time, but result in penalties. Blogs must be kept alive with regular posts, user engagement and guest bloggers. Focus on changes in your industry and on client’s needs. Offer solutions and encourage readers to share their opinions. In time, this will establish credibility and authority. Content doesn’t have to be created by the blog owner, but it must be useful, relevant and well-structured. Be sure to reach out to professional blogs and request mutual backlinks in exchange for sharing posts on each other’s blog.

Guest Blog
Even though there are many sites and blogs that are willing to accept any type of article, only publish well-written guest posts on successful blogs. Before you send out any article, first confirm that the target blog is directly relevant to your blog’s topic. Second, review the article to ensure that it is not promotional, but highly informative. Guest blogging offers excellent exposure and serves as free advertising, which will provide opportunities to create a positive association in blog readers’ minds. Guest blogging increases author credibility and starts by simply building up a portfolio of posts on smaller blogs. Guest blogging on leading industry sites may even result in other business opportunities, such as speaking engagements.

Social Media
Social media platforms are great ways to improve visibility and establish an online presence. Satisfied readers will follow bloggers and website owners on Twitter, LinkedIn and Facebook. This will increase the website’s popularity and trustworthiness. Business owners should claim their company on Google+ to increase their search engine rankings. Overall, social media allows website owners to create a group of dedicated followers and an interactive community that contributes meaningful content. Be sure to use Twitter to only tweet short and engaging information that is easily shared.

Only List the Website in Credible Directories
The Internet is full of countless directories that appear trustworthy, but actually provide no real value to users. As a result, Google and other search engines exclude them from search results. Any directory that provides useful and beneficial information to users is an appropriate directory. In order to increase relevancy, choose unique directories and specific industry directories. This will result in your website being indexed by major search engines and will thus help users find you online. There are paid ones, such as Yell and Yahoo, but the best bet is to choose an industry niche directory. If the validity of the directory is questionable, it is better to not list the site at all.

Technical Tools
There are technical ways to generate organic links to your site. First, add an eye catching “Link to Us” badges and banners. These calls to action should include the HTML code so that users can manually add the link to their site. Second, create a handy widget link that users can add to their website. Third, there are free online tools that allow users to create email signatures that include links through social media icons. Be sure to use popular tools to analyze and benchmark the website. For example, Alexa provides traffic details, such as domain rankings, top queries and link statistics. SimilarSiteSearch allows users to research competitors.

Finally, be sure to offer plenty of informative videos, meaningful pictures and entertaining infographics.