Many businesses today are developing infographics in order to effectively target their audience as well as illustrate their primary business concepts. Infographics are obviously important since they’re found virtually everywhere on the Internet. In fact, infographics are one of the most powerful marketing tools you have in your arsenal.
What are Infographics?
Infographics are a highly-creative, visual representation of your brand or business philosophy that you’re conveying to your audience. When designers create infographics using a variety of elements such as graphics, images, colors, and charts, they all come together to tell a story about your business in order to inform your audience what your business is all about.
Here are some other benefits of incorporating infographics into your marketing campaign.
1. Infographics are visually appealing.
Research shows that 90 percent of all information that’s transmitted to the brain is done so visually. In reality, the attention span of the average person is actually quite short. Therefore, it only makes sense to use infographics in order to quickly grab their attention. Infographics are primarily designed for a viewer to quickly scan your content, unlike other traditional ways of reading a whole paragraph concerning a business idea. Infographics have the ability to attract your audience through the use of appealing images, graphs, and bright colors.
2. Infographics can simplify complex topics.
Rather than reading complicated in-depth information and/or analysis reports, it’s better to simply view an infographic on the subject instead. Infographics are meant to break down complicated ideas into basic visual concepts, which make them the ideal educational tools. At one time, it was very difficult to understand the complex science regarding how a rocket works, the intricacies of a polling system, or how the design industry functions in general. However, because of infographics, several hard-to-understand ideas can be better understood at just a glance compared to reading excessive information in books or magazines.
3. People love to share infographics.
At their core, infographics are interesting and also evoke a sense of fun due to their imagery and colors. People can easily understand what the information in an infographic is trying to convey with less stress overall. As a result, people are more likely to share articles or blogs with interesting infographics rather than long articles. Want proof? Use Google Analytics to monitor how your audience is interacting with your site or blog that contains infographics. Your infographics will likely be shared more across a number of social media platforms, which also helps you build more links for your business.
4. Infographics allow you to easily draw comparisons.
Drawing comparisons isn’t always easy, especially through the use of words. However, an infographic is a great tool in this case since it can visually compare certain points or ideas to help people understand the information that’s being presented. Overall, the concept of comparing one thing to another can sometimes be quite difficult.
For example, it’s difficult to explain with words the primary difference between iPhone 5 and iPhone 6. But, by using visual graphics, the differences can be easily expressed in an organized manner. The key starts with visually seeing each item differently, which is exactly why infographics are such an outstanding marketing tool to utilize.
5. Build your brand awareness.
Infographics are the ideal marketing tool to use in order to build brand awareness. Studies reveal that people can retain information more efficiently in a visual manner vs. reading content. Therefore, your brand will stay in the memory of your target audience for much longer overall.
When it comes to reading a great deal of information, statistics, and data, people are generally very subjective. But, by using infographics correctly, there is a significantly less chance of someone misinterpreting or not understanding the information at hand. Today’s infographic designers put a great deal of thought behind the graphic elements that go into each design in order to easily grasp the attention of the viewer. Shapes, colors, and other aspects are strategically chosen in order to make the data as appealing as possible to both educate and entertain the viewer.