For most business owners, improve their site’s rankings is going to require a complete overhaul of their web presence. This includes erasing some of the mistakes that have been made in the past and focusing on creating quality content in the coming months. If your website is not getting the amount of traffic that you would like to see, then read ahead for a look at some steps you can take to increase your rankings on the search engine results pages.
Stop Competing for Vague Keywords
Marketing teams need to approach their keywords strategically and avoid battles for vague or popular phrases. Unless you plan on competing with some of the biggest corporations in the world, you should try to make your keywords as specific and unique as possible. One popular way to do this is with geo-targeted keywords. Instead of using a vague phrase such as “cars for sale” that countless companies are targeting, a car dealership can improve their rankings by adding the type of cars that they sell or the city they are in.
Only Release Unique Content
There are few mistakes that will hurt your website’s rankings as much as duplicate content. This includes identical content on multiple pages throughout your website as well as content taken from other sites. In addition to this being a potential copyright issue, it also goes against many of the rules and guidelines that have been put in place by companies such as Google and Bing. If you feel as if your website might have duplicate content from any other source, then you must immediately track down that information and either remove it or rewrite it.
Reduce Your Load Times
In addition to annoying potential clients and customers, long load times will also increase your bounce rates and drive your rankings down. Studies have revealed that most customers will leave a website if the page does not load within four or five seconds. This includes loading pages on smaller mobile devices such as smartphones and tablets. Issues such as compressed media files and third-party code can lead to lengthy load times.
Avoid Link Building Scams
Black hat SEO tactics are tempting for many business owners and marketing teams, but these tricks can result in major penalties for a website including a permanent ban from the major search engines. One of the most common black hat tactics is a link building scam that is designed to drive traffic to a website without offering that traffic any useful content. Instead of improving the quality of a website, countless links are posted throughout the Internet in order to “trick” visitors into clicking them. Links should only come from quality sources and should never mislead the traffic with false promises.
Make Your Site for the Visitors
The most important step in this process is to ensure that your website is created with the visitor in mind. The algorithms that are used by search engines to rank a website are more advanced than ever, and they are continuing to crack down on websites that attempt to achieve high rankings without providing quality content. If you ever feel as if your website sounds unusual or robotic in nature, then it is time to rethink your content. Business owners should try to look at their site through the eyes of a potential client and decide what type of material and information they would like to see.