If there’s anything that can be said about Google, it’s that the corporation is certainly no stranger to change. The Google search engine is constantly changing its quality guidelines, and with each change, a whole new batch of websites are penalized for unfortunately not being up to snuff. Once a website is penalized by Google for violation of the search engine’s quality guidelines, the only remaining option is to write a Google reconsideration request.
The truth of the matter is that a successful reconsideration request cannot be written in one sitting, and the information you will have to gather and organize for the letter will be extensive. If your website is sitting in the penalty box, your job is now to convince Google that your website belongs on their search engine. These are several tips, hints, and tricks you can use for writing a great Google reconsideration request.
What the Reconsideration Request Should Achieve
According to Powered By Search, any successful Google reconsideration request should achieve three essential goals.
- Show that you know what’s expected in a good reconsideration request.
- Demonstrate, with evidence, that you have done everything possible to omit unnatural links and any other undesirable content from your website.
- Inform Google, with proof, that the current version of your website abides by the Google quality guidelines.
Constructing the Reconsideration Request
You will want to write the request entirely offline. Don’t save any drafts online, and be sure to keep a copy for yourself because you won’t be able to retrieve the letter once it’s been sent. For a basic, solid Google reconsideration request, the following is recommended.
Begin your letter by introducing yourself and briefly describing your penalty. In a handful of words, go over what you’ve done to correct the problems. One paragraph for your introduction is sufficient.
After the introduction, you should immediately demonstrate, with proof, how you’ve fixed the problems. Upload a spreadsheet to Google Docs that completely covers your work. This document should contain lists of links that have been removed, any and all links that point to your site (regardless of active or removed), as well as links you disavow. Describe the spreadsheet near its link in the request, and outline exactly where you pulled the data pertaining to the links from. Include many screenshots. The idea is to make it as easy as possible for the Google employee to see that your website is now up to snuff.
Be straightforward about your mistakes. Many times, website owners knowingly involve their websites in questionable link building systems, but penalties can often also be given for genuine mistakes. Let Google know exactly where you went wrong. If an SEO company is responsible for the penalty, provide information about the company. Own up to your penalty, and explain that it won’t ever happen again. Emphasize that your care about the integrity of your website will continue into the future.
Apologize in the end of the request about the inconvenience, and bring things to a close. Explain that you’re confident that your website abides by the quality guidelines. The Google employee that will be reading your request likely has read hundreds in this week alone, and it’s polite to thank them for their time. Sign your name at the bottom, and leave a link to your website below it for the employee’s ease of access.
Simple Tips to Keep in Mind
- Only use Google Docs to link to your documents. Avoid using third party services to host your documents.
- Don’t send your request multiple times before a response is heard. It can sometimes take as little as a week, or as long as a month for a representative to respond. Be as patient as possible during this time.
- Never give up. If you’re denied reconsideration, keep doing whatever you can to satisfy the quality guidelines. Always find out exactly what it is you’re to change about your website so that you don’t have to submit more than one request.