How to Use Google Trends for SEO

Written by: Jason Bayless | March 11, 2015

Google Trends has become one of the best SEO tools available on the market. With its excellent versatility and numerous options, if you had the option to use only one SEO tool for Internet marketing campaigns, this would be at the top. Google Trends is primarily used for content creation, geographic targeting, keyword research, link building, media content and news jacking.

Conducting Searches on Google Trends

Given its flexibility, when conducting a search in the software, you can set four parameters: web search, worldwide, 2004-present and categories. Within web search, you have the option to perform image, news, product and YouTube searches for information. The worldwide option allows you to select a specific country. The 2004-present will gather information in the past 7, 30 or 90 days, as well as 12 months and by year. Finally, topics are broken down by specific category such as Arts & Entertainment, Autos & Vehicles and Computers & Electronics.

Google Trends gives you the option of compared a maximum of five search terms at once with 25 search terms per group. The software also features Hot Searches and Top Charts which list the top searches of the day. Although having access to this information is helpful, knowing what to do with most beneficial.

Content Creation

The Top Charts function in the software helps you develop content ideas that are of interest to visitors. Simply navigate to the specific category of interest and click on the “explore” button. The result will be a list of the most popular related terms. If the phrase “Breakout” appears under a specific rating, this term has jumped by over 5,000 percent.

Geographic Targeting

Google Trends has the ability to break down search information by specific region. You have the ability to select the country, region, state or province and even city. This is extremely helpful for local, country-based or global keyword targeting to determine what is the most (and least) popular keyword phrase in that area.

Keyword Research

Although Google Trends does not provide search numbers, the information can be used in conjunction with the Keyword Planner. The software will display the level of interest on specific word or phrase over a defined period of time which allows you to compare the level of interest within several phrases. Since this is a tool to gather information, it is important to conduct a competitive analysis prior to jumping into a specific space.

Link Building

Links continue to be a major driver in page rankings. Essentially, you want to create content that your audience wants to read and post related links. These are measure of success with regards to reviewing the outcome of specific marketing efforts. Google Trends can help you identify the best topics of conversation thus generating more links to your site.

Media Content

When looking to improve your site through video content research, Google Trends will provide you with the most searched for YouTube videos. You must simply navigate to Google Trends, enter your keywords, change the search type to “YouTube” and hit search. This function is also excellent for creating titles, optimizing descriptions and utilizing the correct tags.

News Jacking

In the SEO world, news jacking has become all the rage. SEO expert, David Meerman Scott, defines news jacking as the process of injecting ideas into breaking news stories in real-time to improve media coverage for an individual or business. News jacking follows a simple formula: select a trending topic, create a blog about that topic and Tweet it with an appropriate hashtag. Therefore, by using the Hot Searches feature in Google Trends, you can determine the most popular and latest topics of interest.

Most of this information is available through a variety of analytics programs. However, Google Trends takes all of the most important information in an Internet marketing campaign and wraps them up into a neat little package known as Google Trends. This software has revolutionized the way Internet marketers conduct research.