How to Test SEO Strategies

Written by: Jason Bayless | March 23, 2018

How to Test SEO Strategies

You, the search engine optimization technician, need a strategy to test for results. Often, there is a client who wants to know “”how their site is doing.””

The best way do this is by using a search-engine search-results tool that display a site’s search ranking based on a set of keywords and phrases. One such tool is found on


If I have a site called and my keyword is “”used boats,”” I’m able to see, using this tool, if the site has attained a spot in Google’s page rankings for that particular phrase. Let’s say in his hypothetical scenario that I rank “”37″” for this phrase. I am on page 3. This means that I have rose above the competition for results of that search term but still have 3 pages of competing results above me.

This will be the catalyst to understanding what improvements can be made a site’s SEO.

What is the competition doing that I am not?

Obviously, the only person who can truly answer this question is the one with an SEO project ahead. However, there are some common rules:

Site Age

Age shows reputability. It shows Google that the site’s owner is paying the web hosting and domain fees. The domain becomes associated with longevity, and thus credibility. This does not mean that a new site can not surpass, but that age may be a factor keeping certain competitors above you.


Much more important than people think but crucial to getting a good grasp of SEO. Yes, keywords are important, but the page but be written to this keyword. You cannot just write about any topic and sprinkle your target keyword phrases in there, it must be relevant.

Remember, Google checks a “”bounce rate.”” That means that Google knows how fast users are staying on your page and rank it accordingly. A page will receive a lower bounce rate if the content displayed is relevant to the keywords it is optimized for. High bounce rates are for pages that are mismatched content and keyword. Readability and relevance are crucial in SEO.

Keyword Research

Keyword research helps you, the SEO technician, form pragmatic goals to the benefit of you and your client. Broad keywords and phrases are for longer time frames and and bigger budgets, niche keywords and phrases are for shorter time frames and smaller budgets.