“Web search engines have gotten more and more important as time moves on. A business that wants to be found easily should be on Google Maps. The problem is ranking high enough in the Maps application is not as easy as you may imagine. The following are a few tips to help you rank a bit higher.
Good Business Information
The first thing you have to do is provide Google with accurate information about your company. Google knows that its users are expecting some details about a particular company and companies that provide accurate information rank better. First off, make sure you’ve verified contact information, such as your phone number and website. You also what to make sure you list business hours. Be sure that there are no errors in the details provided to the search engine, which could affect your ranking.
Try to Get Some Google Reviews
Google wants to push businesses that users can trust. One way you can make sure that Google trusts you is to boost your reviews. Users love to read reviews and use them to make decisions about visiting or not visiting a particular business. Ask loyal customers to leave you a review, and encourage those who visit your site or your store to leave a Google review. It is important that you interact with the people who leave reviews online, especially negative ones to show others that you care and try to do your best for customers. The search engine should rank you higher as the number of reviews goes up.
Be Sure to Categorize Correctly
Okay, Google Maps allows you to add a primary industry category, and most businesses know how to do this. For example, those who own a realty company might use the keyword ” realtor” to categorize your business. The problem is that some business owners stop with just one word when there are four category specifications that you can use. It is important that you use every one of these slots to classify your business. A good way to use these additional slots is to say where your company is located along with the type of business you are running. If you run a restaurant and reside in the Dallas area, then you would write ” Dallas restaurant.”
Use Google Maps on Your Site
Another effective way to improve your ranking is to use Google Maps on your site. This is a good idea because it helps Google trust that the address you submitted is the correct address. What you are going to have to do is embed Google Maps on your site, and make sure that the address you provided to Maps is the same address you use on your site. The code to embed Google Maps on your site can be found on Google Maps. All you have to do is search for your business on Maps, and click on the three lines next to your company’s name. A drop-down menu is going to show up where you are going to be able to click on ” Share or Embed Map.” Use that code on the appropriate page on your site.
These are just some of the things you can do to improve your ranking, but there are other steps that you can take. For example, make sure that you use a local telephone number for your business number instead of a toll-free number, which Google does not love. Another thing you can do is add photographs to your Google Maps listing, which is favored, too. Hopefully, some of these suggestions help improve your place in Google Maps.”