A blog can be a great tool used to make money, grow your brand or simply get your thoughts out to the world. When you start a blog, you generally aim to write about a particular niche that you can come across as an expert in. However, how do you know what to write about? Let’s take a look at a few different ways that you can come up with the best blog ideas.
What Will Attract The Most Traffic?
Having the best blog content on the Internet isn’t going to help you if you don’t have any traffic to your site. Therefore, you need to think of topics that readers might be searching for and can’t find a lot of good information on. If you think that you can create a better online reference for your readers, that is the topic that you should write about. Prior to creating content, you can use Google analytic tools to determine how much competition there may be for a certain keyword or series of keywords.
Are You a Content Expert Already?
Are you an expert in a subject that others will want to know about? While you could write well about a topic that you don’t know much about right now, your writing will be more effective and authentic when you know a lot about the topic. You will also have a better idea as to what your content should focus on. For instance, if you were to write about football for beginners, you may write a post detailing the different positions on the field. As your audience becomes more familiar with the sport, you can write about different offensive philosophies or your views on the 46 defense.
What Are Other People Talking About?
It may be worth your time to visit online forums or social media channels and pay attention to what people are talking about. If there are questions that many people have or an interesting debate taking place, you may want to write a blog on that subject. You can dedicate a series of posts to educating people about the topic or providing the facts needed to settle an online debate. Even if you don’t become an authority on the subject, the blog can become the go-to site to continue a popular debate or where other bloggers can contribute content.
Which Topics Are Trending?
If you can anticipate events before they happen, you may be able to get top billing in the search results and become an authority in your field. Let’s say that two countries are threatening to go to war, but you think that a peace deal is more likely. By writing an opinion piece supporting your stance, you will be able to say that you were smarter than the other experts in the media if your prediction comes true.
In addition, you will be able to get your content posted before larger publications that may be given the top spots in the search rankings because of who they are. Instead of CNN or ABC News as the first results on the first page when the peace deal is created, yours will be there instead because you were the only one writing content optimized for them.
Writing an informative blog on a topic that others want to read about can help raise the profile of your site and yourself as a writer. When you can communicate well with others, you build a rapport and gain credibility that is essential when attempting to sell yourself. Therefore, whether you are just trying to get your name out there or have an established brand, don’t forget to enhance the visitor experience with a compelling blog.